Marketing Director

About Sendblue

Sendblue helps businesses integrate iMessage into their CRM to close more deals, faster. We are the first, largest, and fastest-growing provider in an industry we created. We are hiring our first senior marketing leader to partner directly with the CRO and take ownership of how marketing strategy turns into execution, distribution, and measurable business outcomes.

The Role

The Director of Marketing will own and operate Sendblue's marketing function. This role is responsible for translating business goals into channel priorities, allocating budget, building and executing testing roadmaps, and ensuring marketing efforts drive real revenue impact.

This is a hands-on leadership role. You will set strategy, but you are also expected to execute. You will write, build, analyze, manage agencies and editors, and make decisions. This role is not advisory. It is accountable for outcomes.

What You Will Own

Marketing Strategy & Business Alignment

• Partner with the CRO to translate company-level goals into clear marketing strategies and priorities
• Define channel-level objectives, testing plans, and execution roadmaps
• Act as the owner of marketing direction, sequencing, and focus

Budget Ownership & Decision-Making

• Own marketing budget allocation across channels within an agreed total budget
• Decide how spend is distributed based on performance and priorities
• Maintain and execute a marketing testing roadmap
• Make decisions with agencies, including the authority to decline initiatives that do not align with goals

Content & Distribution (YouTube, Meta & LinkedIn)

• Create or oversee distribution strategy across YouTube, Meta, and LinkedIn
• Work directly with editors and contractors to:
• Shape content direction and hooks
• Improve structure, pacing, and performance
• Align content with funnel and conversion goals
• Analyze performance and continuously iterate based on engagement and revenue impact

Lifecycle & Email Marketing

• Own email marketing strategy for the Sendblue list
• Create or oversee campaign emails, product announcements, and lifecycle and activation sequences
• Optimize lifecycle programs to improve activation, conversion, and retention

Funnels, Scripts & Marketing Collateral

• Create or oversee funnel and landing pages, messaging frameworks, and video and ad scripts
• Ensure all assets are purpose-built for specific channels and measurable goals
• Maintain consistency of messaging across ads, content, lifecycle, and sales touchpoints

Agency & Contractor Management

• Own relationships with marketing agencies, editors, and contractors
• Set clear briefs, expectations, KPIs, and feedback loops
• Ensure external partners operate as extensions of the internal team, not drivers of strategy

Analytics, Attribution & Reporting

• Roll up performance data across channels into clear, executive-level dashboards
• Track progress toward weekly, monthly, and quarterly targets
• Ensure marketing data is reliable enough to support budget and prioritization decisions
• Surface insights, trends, and recommendations to leadership

What We Are Looking For

Required:

• 6-10 years of experience in growth, content, or revenue-aligned marketing roles
• Experience managing $500K per month in budget across channels, generating enterprise demand
• Proven ability to own both strategy and execution, not just one or the other
• Strong writing skills across emails, landing pages, and scripts
• Experience owning content distribution across YouTube and Meta
• Comfortable managing agencies, editors, and contractors
• Strong analytical instincts and ability to connect marketing activity to revenue outcomes
• Builder mindset: excited to create systems from scratch

Preferred:

• Experience working closely with a CRO, Head of Revenue, or CEO
• Familiarity with Segment.com, Hyros, Zapier, ActiveCampaign, and Close CRM
• Experience in a high-growth B2B SaaS environment

Marketing Tech Stack

Familiarity with the following tools is strongly preferred. You do not need to be an expert in every tool, but you must be comfortable owning the system end-to-end and reasoning directly from the data.

Tool

Purpose

Segment.com

Event tracking and data flow

Hyros

Attribution and paid performance measurement

Zapier

Workflow automation and integrations

ActiveCampaign

Email, lifecycle, and automations

Close CRM

Pipeline visibility and revenue alignment

What Success Looks Like

• Marketing channels with clear priorities, owners, and performance visibility
• Content and paid distribution that consistently drive qualified demand
• Lifecycle programs that materially impact activation and conversion
• Clear dashboards that make tradeoffs and performance obvious
• A CRO who can trust marketing execution and focus on higher-leverage revenue strategy

Compensation

Component

Details

Base Salary

$180,000 - $220,000 USD, depending on experience and scope

OTE

$250,000 - $300,000 USD (includes target bonuses)

Equity

Included, amount varies by experience and scope

Location

New York, NY (in-office presence required)

Questions? All candidate inquiries are handled through the formal application process. Direct outreach to hiring managers is not required and will not accelerate your application.