What are the responsibilities and job description for the Head of Demand Generation and Field Marketing position at Sendbird?
Sendbird is on a mission to build the AI workforce of tomorrow. Sendbird is the omnichannel AI agent platform enterprises choose to elevate the customer experience by initiating autonomous support & sales conversations, keeping humans in the loop for complex inquiries, and re-engaging customers with proactive business messages. We are the omnichannel AI agent platform enterprises choose to elevate customer experience. Trusted by 4,000 of the world’s most popular apps—including industry leaders like Match Group, Rakuten, Yahoo, and Coupang—Sendbird powers over 7 billion messages every month.
Sendbird is looking for an experienced and strategic Global Head of Demand Generation & Field Marketing to lead worldwide growth.
As the Head of Demand Gen, you will deliver the new customer acquisition pipeline targets committed to management and the board. We’re looking for a goal-oriented leader who thrives on hitting and exceeding their pipeline number. Our ideal candidate will be entrepreneurial in nature, not tied to a single “playbook” or way of doing things, but can adapt to the fast-paced environment of a rapidly evolving AI market.
To succeed in this job, you’ll know how to think big, play big, and apply your creativity to generate demand for Sendbird’s platform and products. You’ll also enjoy leading from the front as a player-coach, unafraid to roll up your sleeves and show your team of growth, ABM, field, and event marketers what it takes to strategize, plan, and execute with consistency to succeed quarter after quarter.
We are committed to a thriving in-office culture. This role requires you to be on-site at our San Mateo, CA headquarters 3 days a week.
What You Will Do
Our US benefits include (but are not limited to):
For cash compensation, we set standard ranges for all roles based on function, level, and geographic location. To determine our ranges, we utilize a variety of compensation data benchmarked against similar-stage growth companies. A reasonable estimate of the current salary range for this role is $230,000 - $250,000. This range is specific to the San Francisco Bay market. We consider several factors when making final compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, and other business and organizational needs which may cause your specific offer to vary from the amount listed above.
Flexible Work Policy
We offer a flexible work schedule at Sendbird. We also value collaboration and relationship building. With those values in mind, we require all employees within an hour's commute range of their local office to gather with their team in the office three days per week as a minimum. Some of our roles require a more frequent in-office schedule. Please work with your manager to understand the office time requirements for your position.
What Diversity And Inclusion Mean To Us
There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skill sets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.
About Sendbird
Combining omnichannel AI and battle-tested, award-winning communication APIs, Sendbird enables businesses to build AI agents and meaningful customer connections at scale.
Trusted by 4,000 leading apps—including DoorDash, Match Group, Noom, and Yahoo Sports—Sendbird powers over 7 billion conversations every month, offering exceptional reliability, security, and compliance that meet enterprise-level demands.
Headquartered in California, Sendbird is backed by ICONIQ, SoftBank, Tiger Global, Y Combinator, and other reputable investors.
Sendbird is looking for an experienced and strategic Global Head of Demand Generation & Field Marketing to lead worldwide growth.
As the Head of Demand Gen, you will deliver the new customer acquisition pipeline targets committed to management and the board. We’re looking for a goal-oriented leader who thrives on hitting and exceeding their pipeline number. Our ideal candidate will be entrepreneurial in nature, not tied to a single “playbook” or way of doing things, but can adapt to the fast-paced environment of a rapidly evolving AI market.
To succeed in this job, you’ll know how to think big, play big, and apply your creativity to generate demand for Sendbird’s platform and products. You’ll also enjoy leading from the front as a player-coach, unafraid to roll up your sleeves and show your team of growth, ABM, field, and event marketers what it takes to strategize, plan, and execute with consistency to succeed quarter after quarter.
We are committed to a thriving in-office culture. This role requires you to be on-site at our San Mateo, CA headquarters 3 days a week.
What You Will Do
- Build, mentor, and coach a high-performing team of Demand Generation, Event, and Field Marketing professionals that can plan and execute on demand generation strategies.
- Scale our ABM and growth marketing efforts, define and improve KPIs and processes, manage a sizable (and growing) acquisition budget, and assume responsibility for exceeding pipeline goals each quarter.
- Define the vision and strategy for field marketing across regions, creating scalable frameworks for events, ABM, and partner plays.
- Manage and optimize digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns. Create outbound marketing and ABM frameworks that are aligned with sales objectives and tailored to specific industries.
- Use advanced data and analytics to monitor, optimize, and strategically allocate the budget for maximum ROI.
- Positively engage with Sales and leadership to ensure marketing efforts convert into real opportunities down the funnel.
- Travel Requirements: Be present where it matters—supporting major events, executive programs, and field initiatives (~30% travel).
- Data-driven - you operate with a data-driven approach when building a demand generation plan across multiple channels, geographies, and market segments.
- Detail-oriented - you have a strong attention to detail and commitment to operational excellence in the execution of programs.
- Creative - you have an obsession with rapid experimentation to fail your way towards success, measuring the effectiveness of programs, and a willingness to change course. You have a knack for inspiring creativity for campaigns, with a bias for action.
- Driver - You can drive an agenda and drive alignment. You can corral the cross-functional resources needed to be successful.
- Mentor - you can help the team connect the dots between marketing campaigns and corporate objectives/strategy.
- Tech savvy - You are familiar with AI-first growth marketing strategies and implementing solutions that scale.
- 7 to 10 years of prior B2B demand generation experience at a SaaS, PaaS, or equivalent high-tech company where you were responsible for the company or product line’s pipeline number.
- Strategic leadership that can think backward from a growth number
- Proven success scaling enterprise GTM via ABM, field, and executive programs
- Strong understanding of lead lifecycle, scoring models, and funnel optimization
- Experience impacting sales teams in North America, EMEA, and APAC
- Experience in a startup environment where you’ve built systems, not just maintained them.
Our US benefits include (but are not limited to):
- 20 days PTO, 13 paid US company holidays, 7 sick days, 1 volunteer day, plus 2 rest/rejuvenation days and birthday day off
- Company subsidized medical, dental, and vision insurance (100% for the employee, 80% for dependents)
- Flexible Spending Accounts or Health Savings Accounts, depending on your selected health insurance plan
- Equity program
- 401K program
- Parental leave
- Life and disability insurance
- Be Your Best Self: An annual stipend of $3,500 (prorated by start date) for expenses ranging from professional development classes and training, to personality assessments, gym memberships, books, fitness classes, mental health services, and massages
For cash compensation, we set standard ranges for all roles based on function, level, and geographic location. To determine our ranges, we utilize a variety of compensation data benchmarked against similar-stage growth companies. A reasonable estimate of the current salary range for this role is $230,000 - $250,000. This range is specific to the San Francisco Bay market. We consider several factors when making final compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, and other business and organizational needs which may cause your specific offer to vary from the amount listed above.
Flexible Work Policy
We offer a flexible work schedule at Sendbird. We also value collaboration and relationship building. With those values in mind, we require all employees within an hour's commute range of their local office to gather with their team in the office three days per week as a minimum. Some of our roles require a more frequent in-office schedule. Please work with your manager to understand the office time requirements for your position.
What Diversity And Inclusion Mean To Us
There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skill sets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.
About Sendbird
Combining omnichannel AI and battle-tested, award-winning communication APIs, Sendbird enables businesses to build AI agents and meaningful customer connections at scale.
Trusted by 4,000 leading apps—including DoorDash, Match Group, Noom, and Yahoo Sports—Sendbird powers over 7 billion conversations every month, offering exceptional reliability, security, and compliance that meet enterprise-level demands.
Headquartered in California, Sendbird is backed by ICONIQ, SoftBank, Tiger Global, Y Combinator, and other reputable investors.
Salary : $230,000 - $250,000