What are the responsibilities and job description for the Customer Marketing and Advocacy Manager position at Sendbird?
Sendbird is on a mission to build the AI workforce of tomorrow. Sendbird is the omnichannel AI agent platform enterprises choose to elevate the customer experience by initiating autonomous support & sales conversations, keeping humans in the loop for complex inquiries, and re-engaging customers with proactive business messages. We are the omnichannel AI agent platform enterprises choose to elevate customer experience. Trusted by 4,000 of the world’s most popular apps—including industry leaders like Match Group, Rakuten, Yahoo, and Coupang—Sendbird powers over 7 billion messages every month.
We are currently looking for a Customer Marketing and Advocacy Manager. In this role, you will build and amplify our greatest growth engine: our customers. You are part storyteller, part strategist, and part evangelist, turning real customer impact into narratives that move the market. You have a sharp instinct for story and an eye for the angles others miss. You are fluent in AI, how it works, how it reshapes teams, and how our customers use it to transform their business. Your mission is simple: make our customers the heroes of our narrative and ensure their stories travel. This role reports into the Lead Product Maketing Manager.
This position works on-site in our San Mateo headquarters 3 days/week.
What You’ll Do
For cash compensation, we set standard ranges for all roles based on function, level, and geographic location. To determine our ranges, we utilize a variety of compensation data benchmarked against similar-stage growth companies. A reasonable estimate of the current salary range for this role is $140,000 - $180,000 . This range is specific to the San Francisco Bay market. We consider several factors when making final compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, and other business and organizational needs which may cause your specific offer to vary from the amount listed above.
Flexible Work Policy
We offer a flexible work schedule at Sendbird. We also value collaboration and relationship building. With those values in mind, we require all employees within an hour's commute range of their local office to gather with their team in the office three days per week as a minimum. Some of our roles require a more frequent in-office schedule. Please work with your manager to understand the office time requirements for your position.
What Diversity And Inclusion Mean To Us
There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skill sets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.
About Sendbird
Combining omnichannel AI and battle-tested, award-winning communication APIs, Sendbird enables businesses to build AI agents and meaningful customer connections at scale. Trusted by 4,000 leading apps—including DoorDash, Match Group, Noom, and Yahoo Sports—Sendbird powers over 7 billion conversations every month, offering exceptional reliability, security, and compliance that meet enterprise-level demands.
Headquartered in California, Sendbird is backed by ICONIQ, SoftBank, Tiger Global, Y Combinator, and other reputable investors.
We are currently looking for a Customer Marketing and Advocacy Manager. In this role, you will build and amplify our greatest growth engine: our customers. You are part storyteller, part strategist, and part evangelist, turning real customer impact into narratives that move the market. You have a sharp instinct for story and an eye for the angles others miss. You are fluent in AI, how it works, how it reshapes teams, and how our customers use it to transform their business. Your mission is simple: make our customers the heroes of our narrative and ensure their stories travel. This role reports into the Lead Product Maketing Manager.
This position works on-site in our San Mateo headquarters 3 days/week.
What You’ll Do
- Find the story that others miss. You spot the unexpected angle, the breakthrough, the tension, the transformation. You actively hunt for story leads across Success, Sales, Product, internal channels, customer calls, and product signals. You conduct interviews, extract insights, and turn raw conversations into narratives that reveal real impact.
- Build and manage the story pipeline. You create and maintain a forward-looking roadmap of customers to feature, formats to develop, and campaigns to support. You track progress, coordinate schedules, and ensure a steady drumbeat of new stories tied to product moments and GTM needs.
- Evangelize every hero. When a customer wins, you amplify it across social, campaigns, launches, events, and internal channels, turning individual successes into market signals.
- Design for channel distribution from the start. Every story begins with distribution in mind. You know what lands on LinkedIn, what carries in short-form video, and what sparks engagement across channels.
- Experiment with AI-driven content creation. You use AI tools to accelerate workflows, uncover insights, identify themes across interviews, and explore new storytelling formats while keeping the human voice at the center.
- Collaborate across GTM. You work closely with Success, Product, and Marketing to understand what’s working, what’s changing, and what’s worth elevating. You help shape the partnership arc and keep the story pipeline strong.
- Manage creative logistics. You coordinate with designers, video teams, photographers, and editors. You gather assets, guide creative direction, and ensure every piece of content reflects our voice, taste, and standards.
- 5 years of marketing experience within B2B SaaS or a similarly fast-moving environment.
- A portfolio of customer storytelling across formats including case studies, blog features, social content, video scripts, email spotlights, and launch narratives.
- Strong, versatile writing skills with the ability to capture nuance, emotion, and clarity while writing in a consistent brand voice.
- Deep familiarity with AI and the ability to translate technical outcomes into meaningful business impact for customers.
- Creative judgment and editorial taste with the ability to elevate work from “good enough” to “remarkable.”
- Proficiency in building polished presentations using Google Slides or Keynote to support GTM, product, and executive narratives.
- 20 days PTO, 13 paid US company holidays, 5 sick days, 1 volunteer day, plus 2 rest/rejuvenation days and birthday day off
- Company subsidized medical, dental, vision insurance (100% for the employee, 80% for dependents)
- Flexible Spending Accounts or Health Savings Accounts, depending on your selected health insurance plan
- Equity program
- 401K program
- Parental leave
- Life and disability insurance
- Be Your Best Self: An annual stipend of $3,500 (prorated by start date) for expenses ranging from professional development classes and training, to personality assessments, gym memberships, books, fitness classes, mental health services and massages
For cash compensation, we set standard ranges for all roles based on function, level, and geographic location. To determine our ranges, we utilize a variety of compensation data benchmarked against similar-stage growth companies. A reasonable estimate of the current salary range for this role is $140,000 - $180,000 . This range is specific to the San Francisco Bay market. We consider several factors when making final compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, and other business and organizational needs which may cause your specific offer to vary from the amount listed above.
Flexible Work Policy
We offer a flexible work schedule at Sendbird. We also value collaboration and relationship building. With those values in mind, we require all employees within an hour's commute range of their local office to gather with their team in the office three days per week as a minimum. Some of our roles require a more frequent in-office schedule. Please work with your manager to understand the office time requirements for your position.
What Diversity And Inclusion Mean To Us
There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skill sets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.
About Sendbird
Combining omnichannel AI and battle-tested, award-winning communication APIs, Sendbird enables businesses to build AI agents and meaningful customer connections at scale. Trusted by 4,000 leading apps—including DoorDash, Match Group, Noom, and Yahoo Sports—Sendbird powers over 7 billion conversations every month, offering exceptional reliability, security, and compliance that meet enterprise-level demands.
Headquartered in California, Sendbird is backed by ICONIQ, SoftBank, Tiger Global, Y Combinator, and other reputable investors.
Salary : $140,000 - $180,000