Overview
The Senior Vice President will serve as the senior product and digital leader to drive the development and execution of our digital experience strategy and innovation across eCommerce, mobile, hospitality, CRM, and personalization, leading omnichannel initiatives to ensure a seamless customer experience across all touchpoints. Responsible for leading a complementary team spanning Product, Growth, Innovation, AI, R&D, and Operations, while building scalable product practices across internal teams, this role will lead and mature the organization's initiatives, aligning new technology implementations with business goals. They will craft and implement digital strategies, demonstrate an understanding of technologies like cloud computing, AI, and data analytics to improve efficiency and competitiveness. This role will drive omnichannel transformation initiatives, deliver digital solutions, and improve customer experiences, while leading eCommerce optimization and personalization projects, overseeing digital roadmap implementation, and facilitating cross-functional collaboration.
Responsibilities
Essential Functions
Lead digital product strategy and execution across retail, hospitality, casino, and entertainment touchpoints, ensuring alignment with business priorities and guest experience goalsCoordinate a cross-functional leadership team currently responsible for product, growth, AI/data, innovation, R&D, and operationsOwn and drive delivery of the HRX product roadmap, which includes initiatives like a new booking engine, eCommerce replatforming, mobile app modernization, a unified guest data platform, AI personalization, and moreLead a transition to product-focused development, implementing consistent practices, dedicated prioritization, and UX-centered delivery in a company traditionally focused on isolated projectsWork cross-functionally with IT, Finance, Legal, and Security to ensure effective execution, budget alignment, vendor coordination, and complianceDefine and put into practice product performance indicators and success measures, and rely on data to guide improvements and resource allocationAdvocate for the product vision and innovative thinking throughout the organization, involving collaborators through storytelling, arguments, and clear structuresHelp define the structure and vision for a Digital Innovation Office, with a focus on integrating product leadership into the company's broader strategic and operational foundationAct as a strategic business partner in the development and implementation of technology solutions that enable the organization's goals and strategiesRun, monitor, and lead digital channel strategy and roadmap, inclusive of the digital ecosystem, UX/UI strategy, and omnichannel personalization use casesCoordinate with the data platform team to build a clean, known customer database applying a channel strategyDeliver seamless end-to-end digital experiences across channelsCollaborate across teams to ensure channels and features are built on time, on budget, and consistent with the UX/UI brand visionDrive the continuous improvement of existing channels to ensure the organization's digital footprint remains relevant and competitive, including digital innovation and experimentsLead the overall consumer funnel and lifecycle, building a virtuous ecosystem to move consumers through the funnel and increase their lifetime valueCollaborate with finance lead to handle end-to-end planning, budgeting, and forecasting processes
Qualifications
Bachelor's degree or equivalent experience and/or Master's Degree or equivalent experience in marketing, business, computer science, or related field10 years of experience in digital transformation, digital marketing, eCommerce, or related fields at a consumer-facing company5 years of leadership experience leading cross-functional teamsDigital Expertise: Extensive experience with omnichannel digital marketing/personalization initiativesProject Management: Experience running large-scale transformation projects, with familiarity in using PM tools like JIRA for sprint planning and trackingEssential Skills:
Leadership and Influence: Outstanding leadership skills with the ability to mentor and encourage teams and influence collaborators at all levelsCritical Thinking: Demonstrated capability to develop and implement digital strategies that foster business growth and improve customer engagementCommunication: Excellent written and verbal communication skills, capable of explaining sophisticated concepts in business termsAnalytical Prowess: Strong analytical skills to measure program efficiency and drive data-informed decisionsAgility and Change Management: Ability to promote and build agile working methods, drive collaboration, and effectively manage organizational changeHighly collaborative and capable of aligning diverse teams behind a clear digital visionConsistent track record leading cross-functional product and digital teams in complex, multi-stakeholder environmentsDeep understanding of consumer-facing digital platforms across mobile, web, and commerce - ideally in hospitality, entertainment, or retailExperience leading multi-disciplinary teams spanning product, UX/UI, engineering, AI/data, or innovationDemonstrated ability to lead change in legacy or project-based organizations, introducing scalable product practicesComfortable navigating both technical discussions and executive strategyFamiliarity with modern digital product frameworks (agile, product ops, road mapping, experimentation, etc.)Bonus: Experience supporting or crafting a Digital Innovation or Transformation Office
Additional Requirements: (Licenses, Certifications, Testing, etc)
Must acquire and maintain all licenses/certifications per Federal, State, and Gaming CommissionMust successfully pass background checkMust be twenty-one (21) years of ageLocation & Structure
This is a full-time executive leadership role, located in Hollywood, FL, requiring the ability to travel as needed.
Native American Preference Policy
The Tribal Council gives preference in all of its employment practices to Native Americans. First preference in hiring, training, promoting and in all other aspects of employment is given to members of the Seminole Tribe who meet the job requirements. Second preference is given to members of other federally recognized Native American Tribes who meet the job requirements.
Employment Process:
Seminole Gaming's employment process requires candidates to obtain gaming licensure by successfully completing a background check with Seminole Gaming Compliance and Regulations, prior to beginning employment. These background checks may include, but are not limited to:
Credit CheckCriminal Background Check
Disclaimer
While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).
