Director, Membership Growth & Digital Strategy

Description

Job Title: Director, Membership Growth & Digital Strategy

Reports to: VP of Corporate Marketing

Location: Milpitas, CA or Remote (US)

Salary: CA, WA, D.C., NY, MD, VA, NJ Minimum $185,800 – Maximum $232,300 per year

All other states: Minimum $158,100 per year – Maximum $197,500 per year

The exact compensation may vary based upon skills, experience & location

Although we’re small, we’re mighty and influence and impact society at large positively. At SEMI, we offer opportunities to connect and interact with world leaders, industry legends, and rising stars. We help our members develop public and private policies to strengthen global supply chains and promote business growth and prosperity. Learn and grow professionally through career opportunities such as rotational assignments. Contribute by influencing and impacting an industry that is the foundation for innovation and positive change in areas like environmental sustainability, thought leadership, and workforce development. We take pride in offering work-life balance so you can live your personal and professional life to the fullest.

As an equal opportunity employer, we welcome all to apply

Role Summary

The Director, Digital Strategy, Membership Growth & Insights leads SEMI’s integrated digital engagement ecosystem as a measurable driver of membership growth, retention, and lifetime value. This role establishes SEMI’s unified engagement insight framework across membership, events, SEMI U, and digital commerce, translating digital behavior, lifecycle engagement signals, and attribution data into decision-grade insights that accelerate revenue growth. The Director owns SEMI’s primary digital engagement platforms (semi.org, Resource Hub) and directs digital marketing performance, ensuring digital strategy, AI initiatives, and analytics infrastructure are tightly aligned to measurable member and organizational outcomes. This leader partners closely with Member Services, Corporate Marketing, Events, SEMI U, Commerce, IT, and regional teams to create a cohesive, insight-driven engagement ecosystem.

Primary Mission

Drive measurable growth in membership acquisition, retention, and lifetime value by transforming SEMI’s digital ecosystem into an insight-led, continuously optimized revenue engine.

Core Responsibilities

Membership Growth & Lifecycle Insight Strategy

• Define and operationalize SEMI’s North Star engagement and lifetime value metrics
• Establish lifecycle KPI frameworks spanning acquisition through renewal and expansion
• Identify behavioral predictors of retention, churn risk, and repeat participation
• Deliver executive dashboards tied directly to membership growth and retention
  
  
  

performance

• Partner with Member Services to strengthen onboarding, renewal, and reactivation
  
  
  

pathways

• Translate insight into prioritized investment and growth decisions
  
  
  

Digital Ecosystem Ownership & Revenue Activation

• Own semi.org and the Industry Resource Hub as SEMI’s primary engagement platforms
• Govern digital taxonomy, discoverability, and SEO strategy
• Establish structured engagement pathways reinforcing membership value
• Optimize cross-domain journeys to increase conversion and repeat engagement
• Prioritize experience improvements based on measurable business impact
• Ensure digital platforms support membership growth and lifetime value expansion
  
  
  

Attribution, Measurement & Executive Insight Architecture

• Lead SEMI’s attribution framework across membership, events, SEMI U, and commerce
• Standardize KPI definitions and tagging governance globally
• Architect and deliver executive dashboard environments
• Align marketing automation and CRM reporting for lifecycle visibility
• Reduce manual reporting through scalable measurement governance
• Ensure insight cadence informs roadmap prioritization and revenue forecasting
  
  
  

Digital Marketing & Performance Leadership

• Lead digital acquisition, SEO, email marketing, and campaign performance
• Ensure ROI visibility and media effectiveness
• Drive lifecycle-triggered engagement programs
• Ensure continuity between acquisition, engagement, and retention measurement
  
  
  

AI & Insight Acceleration

• Lead marketing-side execution of AI initiatives supporting membership growth
• Deploy AI search, engagement, and segmentation capabilities
• Implement lifecycle segmentation and churn risk modeling
• Accelerate insight delivery through automation
• Ensure AI initiatives deliver measurable engagement and revenue impact
  
  
  

Cross-Functional & Cross-Regional Alignment

• Align Membership, Events, SEMI U, Commerce, IT, and regional teams to shared KPI
  
  
  

frameworks

• Establish consistent measurement and engagement standards globally
• Provide executive-level performance narratives guiding investment decisions
• Build and develop a high-performing digital and insights team
  
  
  

Success Metrics (6–12 Months)

• Standardized North Star membership growth and lifetime value framework adopted
  
  
  

globally

• Executive dashboard environment actively used by senior leadership
• Measurable lift in renewal rates and repeat participation
• Clear attribution visibility across membership, events, and SEMI U
• Reduced reporting inefficiencies through scalable measurement governance
• Identified and prioritized retention friction points
• Demonstrated AI-driven improvements in engagement and lifecycle performance
  
  
  

Experience Requirements

Required:

• 10 years of experience in digital strategy, membership growth, digital marketing, lifecycle
  
  
  

marketing, or related leadership roles

• Proven experience owning digital engagement strategy and measurable growth outcomes,
  
  
  

including acquisition, retention, and lifetime value

• Experience defining and operationalizing KPI frameworks, attribution models, and executive-
  
  
  

level insight reporting

• Experience leading digital marketing, analytics, or growth teams in complex, matrixed, or
  
  
  

global organizations

• Demonstrated success partnering cross-functionally with Marketing, Membership, Product, IT,
  
  
  

and Revenue teams

• Experience managing and optimizing digital engagement platforms, CRM systems (e.g.,
  
  
  

Salesforce), and marketing automation platforms (e.g., Marketo)

• Experience implementing or leveraging analytics platforms and dashboard environments (e.g.,
  
  
  

Power BI, Tableau, Google Analytics, Snowflake, or equivalent)

• Experience driving digital transformation, lifecycle optimization, or insight-driven growth
  
  
  

initiatives

Preferred:

• Experience in membership organizations, associations, B2B ecosystems, or professional
  
  
  

communities

• Experience supporting global or multi-regional digital engagement strategies
• Experience implementing AI-enabled marketing, personalization, or lifecycle optimization
  
  
  

capabilities

Skills Requirements

• Strategic thinking with the ability to connect digital engagement to membership growth,
  
  
  

revenue, and lifetime value

• Strong analytical and data interpretation skills, with the ability to translate complex data into
  
  
  

clear, actionable executive insights

• Expertise in digital engagement strategy, lifecycle marketing, and member or customer journey
  
  
  

optimization

• Deep understanding of digital marketing channels, including SEO, paid media, email
  
  
  

marketing, content engagement, and marketing automation

• Strong understanding of attribution, measurement frameworks, and marketing performance
  
  
  

analysis

• Executive communication skills, including the ability to present insight, recommendations, and
  
  
  

performance narratives to senior leadership

• Cross-functional leadership and influence skills, with the ability to align stakeholders across
  
  
  

Membership, Marketing, IT, Events, and Product teams

• Experience building, leading, and developing high-performing teams
• Strong organizational and prioritization skills, with the ability to manage multiple strategic
  
  
  

initiatives

• Curiosity and continuous learning mindset, particularly related to digital engagement, analytics,
  
  
  

and AI-driven marketing innovation

About Us

SEMI is the global industry association representing the electronics manufacturing and design supply chain, connecting over 3,000 member companies and 1.3 million professionals worldwide. SEMI members are responsible for the innovations in materials, design, equipment, software, devices, and services that enable smarter, faster more powerful, and more affordable electronic products. Since 1970, SEMI has built connections that have helped its members prosper, create new markets, and address common industry challenges together. SEMI maintains offices in Berlin, Brussels, Hsinchu, Seoul, Shanghai, Singapore, Tokyo, Milpitas and Washington, D.C. For more information about SEMI, please visit us at SEMI.org.