What are the responsibilities and job description for the Lifecycle Marketing Specialist position at Seller's Advantage?
Role Description
This is a full-time, on-site CRM & Lifecycle Marketing Specialist role in Mesa, AZ, reporting to the Digital Marketing lead.
Seller's Advantage brings in a lot of leads through TV, radio, billboards, paid search and SEO. This role owns what happens after a lead comes in. You'll build and run our lead nurture and lead recycling programs in Salesforce Account Engagement (Pardot). That covers:
- Re-engaging past leads that didn't close, cancelled, or went with another buyer
- A lifecycle sequence between intake and sales handoff, so leads stay warm while they wait
- Ongoing email and SMS campaigns that move warm leads toward a booked appointment
You'll build the segments, triggers and completion actions, and write and edit your own email and SMS copy. You'll also work with our content editor on mid-funnel educational content. Once the core programs are running, you'll develop lead magnets and calculators to grow opt-ins and take on more digital marketing projects.
This is a mid-level individual contributor role for someone who wants to build something and own the results.
Qualifications
- Strong, hands-on Salesforce experience (required)
- Experience building segmented, triggered automation in Salesforce Account Engagement (Pardot). HubSpot or Marketo experience is considered alongside strong Salesforce skills.
- Strong writing skills. You can draft email and SMS nurture copy without handing every message to another writer.
- A track record of owning a marketing program end to end, with results you can speak to
- Self-directed and technical enough to learn a tool or dataset once and run with it
- Nice to have: SMS platforms, landing page or form builders, basic HTML/CSS for email, and real estate or high-volume lead generation experience
How to Apply
Interested? Email your resume to Tiger at rrensch@sellersadvantage.com, with "CRM & Lifecycle Marketing Specialist" in the subject line. A few lines on a nurture or automation program you built, and what it moved, will get you to the top of the pile.