What are the responsibilities and job description for the VP Advertising position at SellCord?
About SellCord: SellCord is a leading agency specializing in launching and scaling brands exclusively on Walmart.com and Walmart Marketplace. As Walmart-approved partners, we help businesses grow by optimizing their presence on the platform and driving sustainable success.
About The Role
SellCord is seeking a dynamic and visionary Vice President of Advertising to lead our global advertising teams with a focus on the development, execution, and management of advertising strategies across multiple media channels, with a focus on driving success on eCommerce platforms. The ideal candidate has strong advertising knowledge and experience with Walmart Connect, Walmart Marketpalce, and Walmart.com. This is a hybrid position based out of Bentonville, Arkansas.
Responsibilities
About The Role
SellCord is seeking a dynamic and visionary Vice President of Advertising to lead our global advertising teams with a focus on the development, execution, and management of advertising strategies across multiple media channels, with a focus on driving success on eCommerce platforms. The ideal candidate has strong advertising knowledge and experience with Walmart Connect, Walmart Marketpalce, and Walmart.com. This is a hybrid position based out of Bentonville, Arkansas.
Responsibilities
- Develop and implement strategic plans to drive growth for brands on Walmart.com.
- Create processes and strategies for efficient advertising via Walmart Connect
- Lead, mentor, and build a global high-performing team of ad managers with a focus on eCommerce and Walmart advertising platforms while fostering a collaborative and growth-oriented team culture.
- Cultivate and maintain strong relationships with key stakeholders at Walmart, including internal teams and brand owners.
- Use data-driven insights to optimize ad spend, creative assets, and targeting strategies.
- Partner with internal teams, including marketing, sales, product, and client services, to ensure that advertising efforts on Amazon and Walmart are aligned with broader business goals.
- Stay ahead of industry trends and new developments on eCommerce and Walmart platforms. Experiment with emerging ad formats, technologies, and strategies to maintain a competitive edge.
- 7 years of experience in advertising, with specific experience managing campaigns on eCommere and/or Walmart eCommerce platforms.
- 5 years of people leadership experience, ideally managing global teams.
- Proven track record of managing large-scale ad campaigns and significant advertising budgets on Amazon or Walmart.
- Experience leading teams in both paid search (PPC) and display advertising on these platforms is highly preferred.
- Medical, Dental, Vision, Life Insurance
- 401K with company match
- Generous PTO and company holiday programs
- Paid parental leave programs