Demo

Director Marketing Communications - Digital

Self-Help External
Durham, NC Full Time
POSTED ON 5/1/2025
AVAILABLE BEFORE 7/1/2025

WHO We Are: 

Self-Help started in 1980 with a focus on economic inequality especially in communities that have faced systemic barriers in building wealth. At the core of what Self-Help does is a drive to create and protect ownership and economic opportunity. In other words, we’re committed to economic justice! Economic Justice means that all communities have the basic infrastructure they need to thrive, from high quality schools to grocery stores selling fresh foods resources that support opportunity at a neighborhood level regardless of demographics, income, or wealth. Since our founding, we’ve constantly sought to find new ways to pursue greater economic justice: from providing fair and affordable loans, to working with partners to demand that lawmakers change unjust policies. 

We are seeking a Director of Marketing and Communications - Digital! 

The Director of Marketing and Communications is primarily responsible for leading Self-Help's digital marketing activities. This Director of Marcomm manages the Digital Marketing mini team; provides strategic leadership, vision, and guidance in digital marketing; and continually develops and improves Self-Help's overall marcomm capacity, quality, effectiveness, and efficiency.

WHAT You'll DO: 

  • Strong understanding of the marketing continuum and deep experience in all aspects of digital marketing and how it complements and benefits from linear marketing (print, broadcast, etc.).  
  • Ability to think strategically and execute effectively and efficiently.   
  • Excellent leadership skills with a proven ability to lead, motivate, support, coach, and supervise staff, as well as ability and willingness to step in as a working manager with a hands-on approach. 
  • Demonstrated success in leading and managing the execution of digital marketing campaigns, projects, and initiatives. 
  • Deep understanding of best practices relating to email marketing, mobile marketing, and Web design. 
  • Exceptional oral and written communication skills, ability to perform well in a team environment, and ability to collaborate effectively with colleagues at all levels. 
  • Proficiency in balancing multiple priorities, meeting tight timelines and working effectively. 
  • Financial services and/or non-profit experience. 
  • Ability to demonstrate Self-Help’s Core Values.
  • Deep expertise using Google Ads and Analytics, Kentico, Miro, Act-On, SharePoint and SEO tools. 
  • Strong HTML, CSS, and JavaScript skills. 
  • Deep UX design experience for web and mobile. 
  • Manage, develop and mentor a team. 
  • Develop team and individual goals designed to support and ensure achievement of organizational strategies. 
  • Ability to travel throughout the assigned branch network a minimum of two times per year. 
  • Act as a change agent to drive Self-Help’s economic inclusion initiatives by integrating supplier diversity and the use of businesses owned by women and people of color in third party contracting and vendor management for relevant products and services. 
  • Perform other duties as may be deemed necessary. 

WHAT You’ll NEED: 

  • Bachelor’s degree in related field and 12 years of digital marketing experience OR equivalent combination of education and experience. 
  • Strong commitment to our mission – creating economic opportunity for traditionally underserved communities. 
  • Preference for working in organizations that place priority on teamwork and collaboration. 
  • Strong understanding of the marketing continuum and deep experience in all aspects of digital marketing and how it complements and benefits from linear marketing (print, broadcast, etc.).  
  • Ability to think strategically and execute effectively and efficiently.   
  • Excellent leadership skills with a proven ability to lead, motivate, support, coach, and supervise staff, as well as ability and willingness to step in as a working manager with a hands-on approach. 
  • Demonstrated success in leading and managing the execution of digital marketing campaigns, projects, and initiatives. 
  • Deep understanding of best practices relating to email marketing, mobile marketing and Web design. 
  • Exceptional oral and written communication skills, ability to perform well in a team environment, and ability to collaborate effectively with colleagues at all levels. 
  • Proficiency in balancing multiple priorities, meeting tight timelines and working effectively. 
  • Financial services and/or non-profit experience. 
  • Ability to demonstrate Self-Help’s Core Values 
  • Deep expertise using Google Ads and Analytics, Kentico, Miro, SharePoint and SEO tools. 
  • Strong HTML, CSS, and JavaScript skills. 
  • Deep UX design experience for web and mobile. 
  • Ability and willingness to work beyond normal work hours, as needed. 

If you are interested in who we are and what we do; have a strong desire to work in an organization that places a high priority on teamwork and collaboration; and are interested in working to help create economic opportunity for all – THIS is the place for you! Click the “apply now” button to apply!

Compensation:   

Competitive nonprofit compensation, based on experience, plus a generous benefits package.  

Self-Help is committed to providing equal employment opportunities to all persons, regardless of race, religion, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression (including transgender status), age, sexual orientation, military and veteran status, class or family status. 

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