Search Engine Optimization Specialist

Job Description

Summary

• Support the organic channel results and help to develop strategies to grow organic traffic and revenue
• Conduct competitive analysis
• Identify SEO gaps in our product portfolio and partner with merchandising on keyword opportunities
• Build and present SEO performance narratives to leadership, Technical SEO
• Audit site health and prioritize technical fixes with the dev team
• Manage URL structure, canonicalization, and internal linking strategy
• Support SEO workstream for major platform initiatives (ex. Shopify)
• Monitor Core Web Vitals and page speed across key pages

Content & On-Page

• Develop keyword strategies for PLPs, LPs, and blog content
• Partner with the content team on an editorial calendar aligned to search intent
• Optimize existing pages for rankings and conversions (not just traffic - we care about revenue)
• Build landing pages that balance SEO value with conversion goals

Analytics & Reporting

• Track rankings, traffic, and revenue attribution
• Build dashboards that tell a story
• Identify trends early and propose action plans

Experience

• 3 years SEO experience, preferably in ecommerce
• Deep experience with technical SEO (crawlability, indexation, site architecture)
• Proficiency with SEO tools (SEOClarity, Screaming Frog, GSC, Ahrefs or SEMrush)
• Strong analytical skills - comfortable in GA4 and can pull your own data
• Proven ability to move from research → strategy → execution independently
• Clear communication skills - can explain SEO to non-technical stakeholders
• Experience managing SEO through site migrations or significant platform changes (big plus)

Nice to Have

• Experience in home goods, home improvement, or custom products verticals
• Familiarity with BigQuery or SQL for deeper analysis
• Content strategy experience
• Understanding of how SEO interacts with paid search and overall channel mix