Director of Marketing, Brand & Digital Experience

Build the marketing engine behind one of the country's fastest-growing experiential gifting companies while helping shape the future of a premium retail brand. If you're passionate about brand building, AI, digital experiences, and creating marketing that truly moves the business forward, we'd love to meet you.

Help Build the Future of Two Growing Brands

Select Shades is seeking an innovative and strategic Director of Marketing, Brand & Digital Experience to lead marketing across two distinct and growing businesses.

Select Shades is a premium eyewear retailer with boutique locations and e-commerce.

Select Shades Eyewear Events (SSEE) is one of the nation's leading experiential gifting companies, creating luxury eyewear experiences for Fortune 500 meetings, incentive travel programs, conferences, weddings, and VIP events.

This is not a traditional marketing role.

We're looking for someone who can build brands, modernize customer experiences, leverage AI, strengthen our sales organization, and help shape the next chapter of our company.

About the Role

As Director of Marketing, Brand & Digital Experience, you'll serve as the steward of how our brands are experienced before a customer ever walks into one of our stores or attends one of our events.

You'll lead brand strategy, digital marketing, website management, sales enablement, customer education, content development, AI adoption, and the ongoing evolution of our digital customer experience.

This role partners directly with Ownership and collaborates across Sales, Retail Operations, Global Event Operations, Merchandising, Finance, and our newly established Onsite Experience department.

What You'll Lead

Brand Strategy:

Shape and protect the voice, positioning, messaging, and visual identity of both Select Shades and SSEE.

Digital Marketing:

Lead website strategy, SEO, Answer Engine Optimization (AEO), email marketing, demand generation, analytics, and digital campaigns.

Sales Enablement:

Develop modern sales tools that help educate customers, simplify purchasing decisions, strengthen proposal quality, and improve conversion.

Digital Experience:

Help us move beyond static PDFs by creating interactive collection experiences, personalized client resources, digital storytelling, and innovative customer journeys.

AI & Innovation:

We believe AI will fundamentally reshape marketing over the next decade.

We're looking for someone who is excited to leverage tools such as ChatGPT, Gemini, NotebookLM, HubSpot AI, Canva AI, and emerging technologies to improve marketing performance, automate workflows, and create better customer experiences.

Content & Storytelling:

Develop compelling content across websites, social media, photography, video, email, presentations, case studies, and thought leadership.

Analytics & Growth:

Measure performance, identify opportunities, and continuously improve marketing effectiveness through data-driven decision making.

What We're Looking For

We're looking for someone who brings:

• Marketing leadership experience

• Strong brand and storytelling instincts

• Experience with HubSpot and marketing automation

• Website management experience (Webflow preferred)

• SEO and digital marketing expertise

• Excellent copywriting and communication skills

• A passion for AI and emerging technology

• Strong project management and organizational skills

• The ability to think strategically while executing exceptionally well

Experience in retail, hospitality, experiential marketing, luxury brands, or B2B services is highly valued.

Why This Role Is Different

We aren't simply looking for someone to market sunglasses.

We're looking for someone who can educate the marketplace, modernize how clients engage with our company, and build the marketing systems that fuel our next stage of growth.

You'll have the opportunity to shape two unique brands, work directly with ownership, influence company strategy, and help define how AI transforms our organization for years to come.

If you're energized by building, creating, experimenting, and making a measurable impact, we'd love to hear from you.

About Select Shades

Select Shades is a premium eyewear company specializing in designer sunglasses, smart glasses, retail boutiques, and experiential gifting. Through Select Shades Eyewear Events, we partner with Fortune 500 companies and leading hospitality brands to deliver unforgettable eyewear experiences at meetings, conferences, incentive travel programs, and VIP events nationwide.

Apply

Please submit your resume along with a portfolio or examples of your work, if available.

We're especially interested in seeing examples of brand development, digital marketing, sales enablement, website strategy, content creation, and innovative uses of AI in marketing.