Vice President of Marketing & Communications

Join Our Team: VP of Marketing & Communications

See Monterey: Where Passion Meets Purpose 

At See Monterey, we're passionate about promoting the beauty and charm of Monterey County to the world. Our vision is to create a thriving tourism economy that enriches the economic vitality and quality of life for our community. We're seeking a talented VP of Marketing & Communications to join our team and help us tell the story of our incredible destination. 

Job Title: Vice President of Marketing & Communications

Reports To: Senior Vice President of Business Development 

Department: Marketing Communications 

Status: Full-time, Exempt 

About the Role: 

The Vice President of Marketing Communications provides executive leadership and strategic direction for all efforts that advance Monterey County’s destination brand and tourism economy managed growth. This role drives long-term brand strategy, aligns all marketing outputs with organizational and CEO priorities, and ensures effective stakeholder and community engagement.

The VP leads and inspires a high-performing team; oversees integrated, multi channel programs across domestic leisure, group/conference/travel trade, luxury, and international markets; manages the MarComm budget and agency partnerships; and ensures all marketing decisions are grounded in research, performance data, and ROI analysis. The VP is accountable for delivering impactful, measurable results that strengthen the destination’s competitiveness and drive economic vitality for Monterey County. The role also represents the organization with professionalism, clarity, and strong executive presence. 

Key Responsibilities: 

Strategic Leadership & Alignment 

• Provides executive leadership to the Marketing & Communications team 

ensuring alignment with the CEO’s vision, Board priorities, and organizational 

strategy. 

• Prioritizes and effectively manages resources and workforce planning to 

maximize impact. 

• Builds and develops a high-performing team with clear expectations and 

accountability. 

• Ensures punctuality and adherence to all organizational policies and 

procedures. 

Integrated Marketing, Brand & Communications 

• Leads data-driven, integrated marketing strategies with measurable KPIs 

across key travel segments. 

• Strengthens Monterey County’s position in sustainable and responsible travel 

through messaging, practices and partnerships. 

• Ensures consistent brand architecture, storytelling, and messaging across all 

channels and partner touchpoints. 

• Directs organizational communications, earned media, and media relations; 

leads crisis communications as needed. 

• Represents See Monterey publicly and leads development of the Annual 

Report, Business Plan, Stakeholder Updates, and strategic reports. 

Budget, Research & Program Development 

• Manages the MarComm budget and agency partnerships with a focus on ROI 

and strategic investment; for Leisure, Group, Luxury and International 

segments 

• Oversees research, data analysis, and performance measurement  

• Drives development and promotion of destination events that strengthen 

year-round demand. 

• Contributes to cross-departmental strategy, models See Monterey’s mission 

and values and ensures adherence to organizational policies. 

• Performs other duties as assigned. 

Digital Strategy & Technology Direction  

• Leads digital transformation efforts including website evolution, AI 

integration, marketing automation, data personalization, and technology 

adoption aligned with industry best practices. 

• Ensures robust use of analytics, research, and insights to guide decision

making and measure program effectiveness. 

Agency, Partnership & Budget Oversight  

• Manages relationships with external agencies to ensure ROI and alignment 

with destination goals. 

• Oversees the annual marketing budget with full financial management 

responsibility, ensuring smart, strategic allocation of resources. 

• Lead the Marketing Committee and engages regularly with hotels, 

attractions, jurisdiction partners, and community stakeholders. 

• Build and nurture strategic partnerships such as Visit California, Cal Travel 

and others that advance destination awareness and economic impact. 

• Attends Board and committee meetings and provides expert insight, updates, 

and strategic recommendations. 

Continuous Improvement 

• Champions innovation, process improvement, and a culture of learning within 

the Marketing Communications department.  

• Ensures adherence to organizational policies, professional standards, and See 

Monterey values. 

Core Competencies  

• Strategic thinking with the ability to translate CEO vision into actionable, 

measurable plans 

• Executive leadership and experience to develop high-performing teams 

• Strong judgment, decisiveness, and accountability in personnel and resource 

decisions 

• Excellence in communication, presentation skills, and stakeholder 

engagement 

• Expertise in integrated destination marketing, brand management, and 

multi-channel strategy 

• Strong understanding of tourism industry trends and DMO best practices 

• High proficiency in digital marketing, analytics, and modern marketing 

technologies 

• Adaptability, innovation mindset, and collaborative approach 

Education and Experience 

• 12–15 years of progressive experience in marketing communications, 

including a minimum of 3-5 years in a VP role (or equivalent) 

• Experience within a Destination Marketing Organization (DMO), tourism 

board, or major hospitality/tourism brand is preferred 

• Proven record of developing and leading significant marketing strategies, 

brand campaigns, and communications programs 

• Demonstrated experience in digital transformation, marketing innovation, 

research-driven strategy, and complex stakeholder environments 

• Bachelor’s degree required; master's degree preferred in Marketing, 

Communications, Business, or related field 

• Experience presenting to Boards, public bodies, or government stakeholders 

preferred 

Job Requirements 

• Valid work authorization for the United States 

• For positions requiring driving as an essential job function, candidates must 

possess a valid driver's license, insurance, and an acceptable motor vehicle 

record. Alternative transportation may be considered if it meets comparable requirements.

What We Offer: 

• Competitive salary range of $175,000 -$200,000 depending on experience 
• Comprehensive benefits package, including health, dental, vision, FSA and life insurance 
• 401(k) retirement savings plan with immediate match and vesting 
• Paid Personal Time Off (PTO), Paid Holiday’s and Sick Pay benefits 
• $1k annual wellness reimbursement 
• Opportunity to work with a dynamic and passionate team 
• Flexible work schedule, including weekly work from home options 
• Professional development and growth opportunities 
• A chance to make a real impact on the tourism economy of Monterey County 

Our Culture: 

We value a positive and inclusive work culture, and we're committed to ensuring that all team members feel welcome and have an equal opportunity to connect, belong, and grow. We encourage team members to contribute to the organization and the hospitality industry, to advance their skill sets, and to be comfortable and confident as their authentic selves. 

Equal Opportunity Employer: 

See Monterey is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment that reflects the diversity of our community. 

Learn More About Us: 

Visit our website at http://www.seemonterey.com and follow us on social media to learn more about our mission, vision, and values. 

Facebook  https://www.facebook.com/seemonterey 

Instagram https://www.instagram.com/seemonterey 

Twitter  https://twitter.com/seemonterey 

LinkedIn  https://www.linkedin.com/company/seemonterey