Vice President, Sales and Marketing

Vice President, Sales and Marketing (Ormond Beach Office)

Responsible for developing and implementing strategic sales and marketing strategies to increase revenue and profitability through strategic partnerships, Florida agencies, and in-house marketing and sales teams for Security First Managers (Company). Works alongside Company executives, directors and Company board members.

Position is primarily focused on directing, coaching, developing, and evaluating other people. Position requires extensive depth of expertise and knowledge in specialized functions or business areas that can be used to develop policies and procedures as well as determining efficient and innovative ways to accomplish the organization’s business strategies.

Along with our director of marketing, the vice president of sales and marketing is also responsible for managing brand awareness, developing strategic promotional plans, and administering marketing campaigns to attract potential customers.

Essential Job Functions

• Manages, provides guidance to, and reviews the work of individual contributors and supervisory employees in order to accomplish operational plans and results
• Plans and oversees business area workflow and time utilization of staff; assigns and communicates daily activities and deadlines to staff
• Assesses, plans, and implements best practice standards and assures compliance with all regulatory and funding agencies; compiles and submits data for trend analysis and regulatory reporting
• Develop and execute the overall marketing strategy to strengthen brand awareness, reputation, and market share
• Use analytics and insights to measure marketing effectiveness and adjust tactics for continuous improvement
• Develops strategies and tactics to increase market share with existing products and markets while expanding sales of new products
• Provides leadership, direction, and management to the sales and marketing teams to ensure exceptional service and market differentiation
• Establishes clear sales metrics and benchmarks for measuring progress.
• Monitors production results of strategic partners, Florida agencies, and in-house sales; provides strategic guidance on increasing sales within underwriting guidelines
• Reviews and approves/disapproves new prospective agents and business opportunities based on performance, capacity, and past experience
• Collaborates with strategic partners and clients to research market needs and identify potential revenue sources
• Establishes and maintains a strong network of relationships within the Florida Insurance industry
• Builds and maintains strong relationships with marketing, underwriting, customer service, and department leaders
• Identifies and manages existing and emerging risks associated with business activities
• Ensures effective identification, measurement, monitoring, and management of risks
• Follows written risk and compliance policies, standards, and procedures for business activities
• Analyzes complex situations, identifying key issues, and formulating effective solutions
• Maintains a customer service orientation and positive image of the Company; provides courteous, prompt, and professional approach to exchanging information and resolving issues; adheres to strict confidentiality requirements
• Responds to emergency call-ins for weather incidents, natural disasters, or other critical events
• The job duties might change in the event of a natural catastrophe that impacts our customers and you might be required to work additional hours
• Maintains positive communication and interaction with Company personnel, representatives from external organizations, and the public
• Establishes and maintains effective working relationships with those interacted with during work regardless of race, color, religious creed, national origin, ancestry, sex, sexual orientation, gender identity, age, genetic information, disability, political affiliation, military service, or diverse cultural and linguistic backgrounds
  
  

Supervisory Responsibilities

• Designs, reviews, and evaluates work methods, policies and procedures and meets with management staff to identify and resolve escalated or cross-departmental problems
• Assesses and monitors departmental workload capacity projections versus actuals; identifies opportunities for improvement and directs the implementation of appropriate changes
• Selects, trains, motivates, and evaluates management staff and individual contributors; provides or coordinates staff training; provides feedback that facilitates improvement; implements discipline procedures per established policies, procedures, and executive guidance
• Oversees and participates in the development and administration of the departmental budget; approves the forecast of funds needed for staffing, equipment, software, materials, and supplies; approves expenditures and implements budgetary adjustments as appropriate and necessary
  
  

Minimum Requirements

• High school diploma or GED
• Fifteen (15) of marketing and sales experience with a demonstrated track record of accomplishments including three (3) years of management experience
• Proven success in the FL Homeowners P&C Insurance sales environment
• Broad functional experience in areas of strategic planning and marketing, sales, and market development and planning
• OR an equivalent combination of education, certification, training, and/or experience
  
  

Certifications And Licenses

• Must be required to possess a valid state of Florida driver’s license
• Insurance industry designations or trade certifications as required