Channel Planning & Trade Management - Manager

Second Nature Brands is on a mission to grow from $500M to $1B over the next 3 years through an aggressive combination of M&A and organic growth. We are looking for a Manager, Channel Planning & Trade Management to join our team, reporting to the Director, Channel Planning & Trade Management. This role will build and maintain strong and influential relationships with the Marketing and Customer Management teams, representing the voice of the customer internally to author the strategic sales plan and ensure the company’s sales organization is aligned with achieving Second Nature Brands goals. This role will be based out of our office in Chicago.

Essential Duties And Responsibilities Include

• Partner with the marketing and customer teams to deliver an annual activation strategy which is aligned to Strategic Channel Management choices, category growth drivers, customer needs and influences shoppers throughout the path to purchase. Effectively adapt and adjust activity strategy to reflect the changing customer and internal environment
• Translate business strategies and brand objectives into sales and channel specific strategies and objectives
• Deploy and manage trade budget and actively ensure that the business targets and sales targets are being met while holding the sales team accountable
• Ensure ‘Go to Market’ strategies, tools and tactics are aligned across Sales and Marketing and brought into S&OP where appropriate to deliver overall business objectives
• Manage the customer planning process to maximize channel/customer team development and deployment of annual business plans and trade strategy
• Function as a liaison and communication link between customer teams, marketing, and general management
• Execution of shopper marketing / POS activations
• Establish channel and customer specific KPI’s which deliver both short and long-term physical availability opportunities and ROI is calculated and used to continuously improve future results
• Ensure sales selling stories are tailored appropriately for assigned channel/customer and designed to maximize conversion and impact in the retailer/channel
• Assist with day-to-day reporting requirements for the Customer Management team
  
  

Required Qualifications Include

• Bachelor’s degree in Business, Marketing, Communications, or related field
• 5 years of customer and/or marketing experience that includes selling, negotiating, and leveraging insights to translate brand strategies into engaging customer strategies
• CPG industry experience required, Food Marketing experience a plus
• Experience working within a consumer focused, brand centric organization
• Sales experience calling directly on retail accounts at the headquarter level
• Excellent communication skills, both written and verbal
• Advanced Excel knowledge
• Knowledgeable in pulling and using syndicated data to create insights
• Ability to understand shopper needs and behaviors and how you might apply these to drive differentiated customer solutions
• Good interpersonal skills and proven ability to develop long-term, effective and influential business relationships with multiple stakeholder
  
  

Additional Notes

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned, at any time with or without notice.

This is a full-time position that includes a comprehensive benefit package including paid time off, employee discount, medical, dental, disability and life insurance and a 401(k) plan with company match!

We are an equal employment opportunity employer . Second Nature Brands is a leading U.S. manufacturer of premium and better-for-you snacking and treat products. Our brands include Kar's®, Second Nature® Sanders ®, Brownie Brittle®, Sahale®, and Voortman®. Check out our website at http://www.secondnaturebrandsus.com / to see how Second Nature Brands is creating snacks and treats that make lives better, naturally.