Director of Product

This role is on-site, 5 days a week, working from our Flatiron office in NYC.

About Seated

Seated exists to help restaurants thrive in an industry defined by thin margins and underutilized capacity. We connect thousands of restaurants with millions of high-intent diners through demand-driven pricing and rewards, helping restaurants fill empty tables, reach new guests, increase visit frequency, and drive profitable incremental revenue.

Since launching, billions of dollars in restaurant spend have flowed through Seated, and hundreds of millions of dollars in rewards have been paid to Seated consumers. Today, Seated operates across 20 U.S. markets and continues to expand nationally.

Our core marketplace is thriving. Now, we’re focused on expanding the value Seated creates for restaurants and consumers and building the company’s next major growth engine.

See it for yourself: seatedapp.io (restaurant side) · getseated.seatedapp.io (diner side) · Seated on iOS · Seated on Android

Role Overview

Seated is hiring a Director of Product to serve as our first dedicated Product leader, owning product strategy and execution across our consumer and restaurant businesses.

Reporting directly to the CEO, this person will play a key role in shaping Seated’s product direction, identifying and validating new growth opportunities, and translating business priorities into products that create meaningful value for restaurants and consumers.

This is a highly hands-on role. You’ll work directly with our SVP of Engineering and a lean engineering team to drive the full product lifecycle, from customer discovery and data analysis to requirements, prioritization, testing, and launch.

We’re looking for someone who thrives in an environment without established product processes or a large team. You’ll bring structure to how we make product decisions, build a focused roadmap, and help establish the foundation for a scalable Product function as Seated grows.

Responsibilities

• Own product strategy, roadmap, and execution across Seated’s consumer and restaurant products in partnership with the CEO and Engineering
• Identify, evaluate, and validate new product opportunities that can drive Seated’s next stage of growth
• Lead product discovery, customer research, experimentation, and business-case development to inform product decisions
• Explore opportunities across consumer marketplace expansion, restaurant software, AI, and adjacent products
• Drive improvements to critical product infrastructure, including merchant identification and transaction recognition
• Partner directly with the SVP of Engineering and engineering team to define requirements, evaluate technical tradeoffs, prioritize initiatives, and deliver high-quality products
• Serve as the primary Product owner, driving initiatives from discovery and definition through development, launch, and iteration
• Identify and execute product-led growth opportunities across acquisition, engagement, retention, and monetization
• Establish lightweight product processes, including roadmap planning, requirements documentation, prioritization frameworks, and success metrics
• Translate business objectives, customer insights, and data into clear product priorities and measurable outcomes
• Develop a deep understanding of consumer behavior, restaurant operator needs, unit economics, and marketplace dynamics
• Help shape the future Product function as Seated grows, including identifying opportunities to expand product and design capabilities

Requirements

• 7 years of product management experience, with demonstrated ownership of products from discovery through launch and iteration
• Experience building and shipping products in a startup or high-growth technology company
• Strong consumer product instincts, ideally developed within a marketplace or consumer technology business
• Track record of personally building and launching products, not simply overseeing product development
• Experience identifying, evaluating, and validating zero-to-one product opportunities
• Strong analytical ability and comfort using data, customer insights, and business metrics to make product decisions
• Technical fluency and ability to work closely with Engineering on complex product, infrastructure, and platform challenges
• Strong understanding of growth, acquisition, retention, monetization, and marketplace dynamics
• Ability to independently drive product initiatives and make thoughtful tradeoffs with limited resources
• Strong communication skills, high ownership, low ego, and sound product judgment

Preferred Experience

• Experience as an early or first Product hire, establishing product processes and practices from scratch
• Experience at a consumer marketplace such as food delivery, mobility, travel, local commerce, or another two-sided marketplace
• Experience driving product-led growth initiatives
• Experience spanning both consumer and B2B / merchant products
• Experience in restaurant technology, hospitality, local commerce, or SMB software
• Experience with fintech, payments, card-linked offers, transaction data, merchant identification, or related infrastructure
• Experience building AI-enabled products
• Experience working directly with founders or executive leadership to shape product direction

Benefits

• $200,000 - $250,000 base salary stock options
• 401k with company match
• Medical, dental, and vision coverage
• FSA, dependent care, and commuter benefits
• Paid parental leave and unlimited PTO
• TeleDoc, One Medical, Talkspace, and WellHub access
• Citi Bike membership
• $100 monthly Seated dining credit