Director of Sales & Marketing

What you will do:

Sales Leadership & Strategy

• Create and implement a clear sales and marketing plan aligned with production capabilities and market demand to detain and gain new customers to meet company objectives.
• Develop and execute a multi-year sales strategy aligned with corporate growth, market share, and profitability objectives.
• Identify and pursue new markets, products, distribution channels, and partnerships to expand customer reach.
• Define annual sales goals, and performance metrics to ensure consistent achievement of revenue and margin targets.
• Provide regular market insights, forecasts, and performance analyses to executive leadership.
• Work with Operations and Finance to align sales forecasts with production capacity and inventory planning.
• Coordinate with other related departments such as Customer Service, Estimation and Purchasing to support sales forecasts and growth goals.
  
  

Team Development & Performance Management

• Build, lead, and mentor a high-performing sales organization with a culture of accountability, customer focus, and continuous improvement.
• Oversee staffing, onboarding, and succession planning for the sales department.
• Conduct ongoing coaching and leadership development to enhance individual and team capabilities.
• Promote collaboration and communication between field sales, inside sales, and customer service teams.

Customer & Market Engagement

• Maintain strong relationships with key accounts, distributors, and channel partners.
• Represent the company as a senior leader at industry events, trade shows, and customer meetings.
• Gather and interpret customer and competitive insights to inform product development and marketing strategy.
• Partner with Marketing to create targeted campaigns, sales collateral, and customer engagement programs.

Sales Operations & Financial Management

• Lead the development of annual sales budgets, forecasts, and compensation plans.
• Own the sales department P&L and ensure disciplined management of margins and pricing strategies.
• Utilize CRM tools and analytics to manage pipelines, track KPIs, and improve forecast accuracy.
• Collaborate with Operations and Finance to align sales projections with production capacity and inventory planning.
  
  

Marketing Oversight

• Oversee marketing strategy, campaign planning, and budget management.
• Provide guidance and approval for marketing goals, resource allocation, and spend.
• Collaborate with the Marketing Manager on campaign design, trade shows, and content marketing.
• Monitor marketing effectiveness through lead generation metrics, digital analytics, and ROI reporting.
• Ensure marketing efforts reinforce company brand identity and support sales objectives.

Compliance, Safety & Quality

• Uphold compliance with ITAR, AS9100, and ISO standards.
• Ensure adherence to all company policies, safety regulations, and quality systems.
• Promote a culture of accountability, safety, and excellence within the team.

What you will need to Succeed:

• Bachelor’s degree in Business, Marketing, or Engineering; MBA preferred.
• 10 years of combined sales and marketing leadership in manufacturing (aerospace/industrial preferred).
• Deep understanding of technical B2B sales, distribution channels, and industrial supply chains.
• Strong experience managing budgets and aligning sales and marketing strategies.
• Skilled in CRM, automation, and analytics tools (Salesforce, HubSpot, or similar).
• Exceptional leadership, communication, and strategic planning skills.