Content Marketing Manager

Content Marketing Manager

Location: Plantation, FL

Job Type: Full-Time

Reports to: Head of Marketing

Salary Range: $80,000-$90,000/yearly

About the Role The Content Marketing Manager is responsible for shaping and executing brand-aligned messaging across all touchpoints—digital, print, web, and more. From blog posts and brochures to landing pages and direct mail, you’ll craft compelling content that speaks to our luxury audience and supports key marketing initiatives. You’ll collaborate across teams to ensure messaging is strategic, consistent, and reflective of SeaDream’s elevated voice and experience.

Key Responsibilities

Content Strategy & Development

• Manage a cross-channel editorial calendar aligned with campaign goals, seasonal themes, and product launches.
• Write and edit blog posts, destination features, and itinerary content to support brand storytelling and SEO.
  
• Lead the creation of high-impact marketing materials such as brochures, flyers, and direct mail pieces.
  
• Leverage AI tools to streamline research, ideation, and drafting processes while ensuring content remains authentic, accurate, and brand-consistent.

Copywriting, Messaging & Email Structure

• Write and refine copy for:
  • Email campaigns (B2C, B2B, loyalty, drip flows)
  • Website content, landing pages, and itinerary/program overviews
  • Print materials, including brochures, onboard flyers, menus, and inserts
  • Guest-facing communication across all journey stages
• Develop and adapt copy for social media campaigns in collaboration with the Performance Marketing Manager, ensuring posts align with brand tone and drive engagement.
• Structure and outline email campaigns—from subject lines and headers to CTAs and layout recommendations—for implementation by the Marketing Operations Coordinator
• Ensure consistency in tone, voice, and visual alignment across all platforms

SEO & Web Optimization

• Partner with the Performance Marketing Manager to develop keyword-optimized blog and website content
• Apply SEO best practices to headlines, metadata, content formatting, and linking strategies
• Partner with the Performance Marketing Manager to monitor performance and recommend content updates or adjustments based on data insights

Print Production Support

• Collaborate with internal teams and vendors to support print production, including timeline coordination, quotes, layout review, and final proofing
• Ensure messaging in all printed materials meets brand standards and supports strategic goals
• Assist in managing and tracking direct mail campaigns from content creation to final delivery

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 5 years of experience in content marketing, brand communications, or editorial.
• Exceptional writing and editing skills with an eye for detail and storytelling.
• Proficiency with AI content and collaboration tools to improve efficiency and workflow.
• Strong organizational skills and ability to manage multiple projects under tight deadlines.
• Experience in luxury travel, hospitality, or lifestyle industries preferred.