Marketing and Admissions Director

JOB DESCRIPTION
Position: Marketing and Admissions Director
Department: Business Development
Reports to: Administrator
FLSA Status: Salaried/Exempt

Summary:
Coordinate and implement effective facility marketing and sales programs. Ensure the facility meets its sales objectives.
Lead and coordinate the admissions process. Responsible for the facility’s census growth and quality mix. While this individual cannot market nor fill the building themselves, they must be able to develop and lead the facility marketing team to achieve business goals. Also, responsible for 50% external business development focus and 50% internal development.

Environment:
Work will be performed primarily indoors at either external business development facilities (Hospitals, Rehab Units, LTC’s, etc.) or one of our long-term healthcare facilities, throughout all areas, including in resident rooms, and on carpeted and/or tiled floors. Work will be performed there routinely around other co-workers, healthcare staff, residents, and guests. Due to the nature of facility’s business, worker may be exposed to occasional slippery floors, object on floors, chemicals, sharp objects, hazardous materials, and waste (including human), blood borne pathogens, and communicable diseases, as well as high-stress medical and/or life-threatening situations.

Essential Duties & Responsibilities:

• Meet physical and sensory requirements stated below and be able to work in the described environment.
• Identify and participate in process improvement initiatives that improve the customer experience, enhance work flow, and/or improve the work environment.
• Management duties including, but not limited to, hiring, training and developing, coaching and counseling, and terminating department staff, as deemed necessary.
• Ensure that all employment practices are administered fairly and without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or veteran status in accordance with applicable federal, state and local laws.
• Develop and implement a team-based, facility-level Marketing Plan to include: analyzing the local healthcare system; identifying and meeting needs of customers; determining core competitive advantages; building a core selling message; establishing reach and frequency for target customers and prospects and; coordinating selling strategies and tactics.
• Make external sales calls on target market in order to execute facility Marketing Plan and achieve census and quality mix goals.
• Understand census, quality mix and bed management needs of the facility.
• Maintain referral management database as a sales management tool.
• Work with the Administrator to identify and develop an Admission Support Team, to include Administrator, department heads, etc. This team will process admissions paperwork, ensure appropriate payor source, conduct tours, etc.
• Provide daily updates to the Admission Support Team regarding marketing and admissions activities.
• Maintain a close working relationship with the Director of Nursing and the Business Office Manager to ensure appropriate and efficient decisions about prospective admissions.
• Make admissions recommendations to facility management.
• When admissions determinations are made, communicate with nursing and housekeeping about appropriate room and bed selection, as well as special needs of new admits to staff to facilitate a smooth transition.

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• Confirm that the Admissions Support Team obtains appropriate admission paperwork and signatures from residents or responsible parties prior to each admission.
• Lead development of a Public Relations campaign, to include media contacts, press releases, event management, etc., that would extol the virtues of the facility to the local community.
• Manage ancillary marketing programs to include On-hold marketing, web page development, e-referral, and other company initiatives.
• Develop and implement Marketing Plan tactics to include special events targeted at community education, establishing facility as the expert in skilled nursing, specialty programs, and rehabilitation care in the community
• Monitor and evaluate customer satisfaction surveys, interpret data to meet market needs and share results with the management team and others as appropriate to develop action plans, as needed.
• Maintain a waiting list in compliance with state and federal guidelines.
• Maintain a working knowledge of Federal and State regulations and reimbursement (Managed Care, Medicare, and

Medicaid).

• Provide assistance with new employee orientation regarding the marketing and admissions process.
• Maintain a strong working knowledge of managed care referral processes.
• Other special projects and duties, as assigned.

Job Requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred. Equivalent related work experience may be acceptable.
• One (1) to two (2) years marketing/sales experience a plus, but not necessary.
• Demonstrated ability to understand and promote technical information (i.e. clinical outcomes, data points).
• Effective verbal and written English communication skills.
• Proven effective public speaking and presentation skills.
• Demonstrated intermediate to advanced skills in Microsoft Word, Excel, Power Point and Outlook, Internet and

Intranet navigation.

• Highest level of professionalism with the ability to maintain confidentiality.
• Ability to communicate at all levels of organization and work well within a team environment in support of company objectives.
• Customer service oriented with the ability to work well under pressure.
• Strong attention to detail and accuracy, excellent organizational skills with ability to prioritize, coordinate and simultaneously maintain multiple projects with high level of quality and productivity.
• Strong analytical and problem solving skills.
• Ability to work with minimal supervision, take initiative and make independent decisions.
• Ability to deal with new tasks without the benefit of written procedures.
• Approachable, flexible and adaptable to change.
• Function independently, and have flexibility, personal integrity, and the ability to work effectively with employees and vendors.

Job Type: Full-time

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Work Location: In person

Salary : $65,000 - $75,000