What are the responsibilities and job description for the Senior Social Marketing Specialist position at sct?
SCT is a firm that partners and collaborates with our clients to deliver results and navigate complex challenges. We bring specialized expertise in strategic planning, organizational effectiveness, data analytics, talent management, human capital management, and PMO services. Our core values, that we apply to everything we do, are Integrity, Superior Value, Excellence, Teamwork, Empowerment and Continuous Learning.
We value highly and therefore cultivate a collaborative working culture that emphasizes each employee's strengths and interests in building our team and delivering for clients.
Description
The Social Marketing/Communications Specialist serves as a subject matter expert for the Army’s Directorate of Prevention, Resilience and Readiness client projects. Specifically, the Social Marketing/Communications Specialist will support the DPRR Director of Communications and Outreach. The Social Marketing/Communications Specialist will provide functional leadership on projects, lead analyses to draw conclusions and develop insightful recommendations and solutions. The Social Marketing/Communications Specialist interacts regularly with the client as a trusted functional advisor.
Duties for Role
- Act as lead in implementing an in-depth, enterprise-level Strategic Marketing Roadmap (SMR) and campaign for DPRRs programs and services (including, but not limited to Suicide Prevention, Personal Readiness & Resilience, Quality of Life, Sexual Harassment Awareness and Prevention, and Alcohol & Substance Abuse).
- Ensure themes, messages, and desired outcomes of the SMR are synchronized across all channels (including but not limited to paid, earned, and owned media, social marketing materials and Strategic Communication Plan).
- Establish concepts, directional touchpoints, toolkits, copy and required materials for the successful launch of the campaign.
- Monitor the success of the tactics and recommend decisions based on data to make SMR refinements and develop future SMR phases.
- Manage relationships with external marketing and market research firm and their associated deliverables to ensure that they meet contract obligations.
- Oversee a yearly assessment of DPRR products, including coordination with external SME’s, focus groups, and a user feedback instrument. Draw recommendations for future products and present findings to the client.
- Develop a yearly Strategic Communication Plan to include themes, key messages, talking points, and measures of effectiveness for all DPRR’s target audiences across the directorate’s programs and capabilities.
- May work onsite at client office location in Arlington, VA.
- May include occasional travel.
Qualifications
Preferred:
- Master’s degree from an accredited college or university in either mass communication, marketing, advertising, public relations, health communications, or journalism
- 10 years of experience in planning, developing, executing, and assessing social marketing campaigns.
Minimum:
- Minimum of a bachelor’s degree from an accredited college or university in either mass communication, marketing, advertising, public relations, health communications, or journalism
- 15 years of experience in planning, developing, executing, and assessing social marketing campaigns.
- Well-versed in the stages of social marketing as well as social marketing benchmark criteria
- Subject matter expertise in Strategic Communications
- Knowledgeable with Microsoft Office Suite and SharePoint
- Strong work ethic with excellent organizational and inter-personal skills
- Self-starter with demonstrated leadership and team-building capabilities
- Ability to interface with executive-level clients
- Exceptional written and oral communication skills
- Ability to multitask and juggle competing priorities
- May require the ability to obtain a U.S. government security clearance
Location: DC Metro Area
Supervisory role: No
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.