Sr. Digital Content Producer, WTKR

WTKR, The E.W. Scripps Company CBS affiliate in Norfolk, Virginia, is searching for a Senior Digital Content Producer to join our team. In this role you will organize, write and update content on digital platforms with a focus on all Scripps local news websites, mobile apps, and social media platforms. specializes in niche medium such as video or data visualization. WHAT YOU'LL DO: Write, edit, publish and manage content on multiple digital platforms, including the station's local website, mobile and social networks. Deliver compelling content using current production and web-delivery tools. Optimize the user experience by being attentive to live web metrics and user experience best practices. May catalogue and organize archived content. Create content that is aligned with and enhances the brand; enhance content with outside links, maps, slideshows. Apply Search Engine Optimization (SEO) best practices to every piece of content. May update and interact with fans/followers on social media. Coordinate with editorial and technical staff to facilitate the migration of multimedia content to new media platforms, including video, audio, still photos and graphics. Assist in online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online. Build out special sections and site features to enhance coverage and increase user engagement. Work with other departments, including sales and marketing and as needed for on-site and/or station initiatives that require content integration. Perform other duties as assigned. WHAT YOU'LL NEED: BS/BA in related discipline preferred or equivalent years of experience Generally 5 years of experience in related field preferred WHAT YOU'LL BRING: Must be skilled with Content Management Systems, Audio Editing, Image Editing, and current social media trends and tactics Must have a strong desire to focus on web-based content Must be creative, have good people skills and be able to handle deadline pressure and multi-tasking Must have knowledge and experience with image and video editing programs (Canva, Adobe Photoshop/Premiere, Final Cut) Must have working knowledge of how to use and update social media platforms, including experience with social scheduling tools Must have strong news judgment and the ability to direct digital coverage of breaking news and other high-visibility events. Digital analytics experience a plus #LI-SM2 #LI-Onsite If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps. SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION: At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose. ABOUT SCRIPPS: The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40 markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.” As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company. The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40 markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.” As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.