Brand Design Lead

tl;dr - We have a product that customers love, and we’re looking for someone to help define and own our brand for how the world experiences Scribe’s voice and visual identity. We’re a high-velocity team with a strong point of view, and we’re looking for someone who’s excited to take ownership, push creative boundaries, and build a brand that can scale Scribe’s outreach to tens of millions of users worldwide.

About The Role

We want to morph market and customer perception of Scribe from a beloved utility into a trusted category leader — and ultimately a movement that redefines how work gets done. This role is equal parts strategic thinker and hands-on creator. Someone who can build a brand system from the ground up, partner with an external agency, and ensure that the final execution feels cohesive, elevated, and unmistakably us.

You’ll work closely with Product Design and Marketing to bring clarity to who we are, what value we provide, and how we show up — across product surfaces, campaigns, marketing website, events, and overall storytelling. If you love taking a data-driven approach to design and sweating the details to drive impact, not just making it look good, you’ll thrive here.

Key Responsibilities Of This Role Include

• Lead the evolution of our brand identity, including visual system, guidelines, tone, and narrative, and translate it into execution across marketing, product, and customer touchpoints.
• Collaborate cross-functionally with Product, Marketing, Design, and Sales to ensure the brand is consistent across the entire customer journey.
• Measure and share the impact of brand initiatives by gathering qualitative and quantitative feedback to help iterate and evolve them continuously.
• Continuously audit other brands to help inspire and inform our brand positioning by identifying whitespace opportunities.
  
  

About You

You’d be a great fit for this role if this sounds like you:

• 8 years of Brand Design experience (preferably across Brand and Marketing Design) with hands-on experience leading a major rebrand for a tech company that we’d recognize.
• Strong understanding of B2B Sales and Product-led journeys, but live and breathe inspiring consumer marketing campaigns and engagement strategies.
• Thrive in a high-ownership environment and are excited to lead a major brand refresh by partnering with Marketing and Design stakeholders and an external agency.
• Outcome-oriented. You’re not just focused on the visuals, but also use data and experimentation as tools to validate your brand decisions.
• Care about the details. You love dreaming of “big ideas” and are a great storyteller, but know to balance that with incrementally shipping value and sweating the details.
• Exceptional communication skills, with excitement to seek and experience managing (sometimes, conflicting) feedback from multiple stakeholders.
• Extremely curious and dig deeper into the product and business goals to understand how the brand can contribute to them.
• Bonus Points
• Experience working in high-paced SaaS startups.
• Marketing design and Webflow experience
• Have strong opinions on good v/s bad brands for AI companies
  

Interview Process

👀 We'd love to review a portfolio showcasing your work in high fidelity.

We’ve designed a quick, engaging interview process to assess mutual fit without unnecessary rounds or assignments

• Chat with our recruiter to learn more about the company, team, and opportunity.
• Meet the hiring manager to discuss your professional background, expectations for your next role, and assess if there’s a mutual fit.
• Working session with two of our marketing leads to assess your brand design philosophy.
• SF Onsite with the team, including the co-founders. This will include a panel presentation (for a lightweight, take-home assignment) followed by a couple of behavioral interviews.
  
  

About Scribe

Scribe is where exceptional people come to do the best work of their careers. More than 94% of the Fortune 500 use Scribe to ensure work gets done right and see how to do it even better. Our Workflow AI platform automatically captures and optimizes workflows so teams work smarter, faster, and more consistently.

We’re growing rapidly — since our founding in 2019, we’ve expanded to over 5 million users across 600,000 businesses. Based in San Francisco, we've been named a LinkedIn Top Startup, are valued at over $1 billion following our Series C, and are backed by leading investors. Join us in our mission to uplevel how people do work.

Compensation

$190,000 - $220,000 Base Equity Benefits

Full-Time US Employee Benefits Include

• Some of the nicest and smartest teammates you’ll ever work with
• Competitive salaries
• Comprehensive healthcare benefits
• Equity in a hypergrowth startup
• Flexible PTO
• 401k
• Parental Leave
• Commuter Benefits (SF office employees)
• WFH Stipend
  
  

At Scribe, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. Scribe is proud to be an Equal Opportunity and Affirmative Action Employer.