What are the responsibilities and job description for the Demand Generation Manager position at SCRAM Systems?
Job Description
Job Summary:
Hybrid Role
The Demand Generation Manager is responsible for creating and measuring marketing-sourced pipeline. This role owns the design and execution of demand programs that drive qualified leads, sales-accepted opportunities, and measurable revenue impact for the Sales organization.
This is a builder role. A formal demand engine does not yet exist and must be designed, launched, and continuously optimized. The ideal candidate has hands-on experience creating demand, partnering closely with SDRs and Sales, and tracking performance from first touch through opportunity creation in Salesforce.
Success in this role is measured by the ability to generate marketing-sourced pipeline, improve lead-to-opportunity conversion, and clearly demonstrate how demand programs are contributing to Sales momentum and revenue growth. The Demand Generation Manager is expected to make impact visible, not just activity, and to clearly show how demand programs support Sales momentum.
Duties/Responsibilities
Demand Generation Strategy & Pipeline Generation
Experience and Skills
Job Summary:
Hybrid Role
The Demand Generation Manager is responsible for creating and measuring marketing-sourced pipeline. This role owns the design and execution of demand programs that drive qualified leads, sales-accepted opportunities, and measurable revenue impact for the Sales organization.
This is a builder role. A formal demand engine does not yet exist and must be designed, launched, and continuously optimized. The ideal candidate has hands-on experience creating demand, partnering closely with SDRs and Sales, and tracking performance from first touch through opportunity creation in Salesforce.
Success in this role is measured by the ability to generate marketing-sourced pipeline, improve lead-to-opportunity conversion, and clearly demonstrate how demand programs are contributing to Sales momentum and revenue growth. The Demand Generation Manager is expected to make impact visible, not just activity, and to clearly show how demand programs support Sales momentum.
Duties/Responsibilities
Demand Generation Strategy & Pipeline Generation
- Co-design the demand generation strategy with Marketing leadership and own execution across all channels.
- Build, launch, and optimize integrated campaigns that drive qualified leads, SDR engagement, and opportunity creation.
- Own defined performance targets for lead generation and sales-accepted opportunities
- Partner closely with Sales and SDR leadership to align campaigns to target segments, territories, and revenue priorities.
- Continuously test, refine, and scale what works while decisively shutting down what does not.
- Apply demand generation programs to priority customer and former-customer segments to support renewals, expansions, RFP readiness, and re-engagement opportunities.
- Own audience segmentation and list strategy across all campaigns.
- Analyze segment level performance to determine which audiences generate engagement, conversations, and pipelines.
- Focus on campaign investment on high performing lists and segments.
- Use intent data, engagement signals, and funnel performance to prioritize outreach and SDR effort.
- Determine the right mix of paid, organic, digital, and event-driven channels based on campaign goals, segment behavior, and ROI.
- Design demand programs that integrate digital campaigns with in-person and virtual events in partnership with the Events team.
- Continuously evaluate channel performance and reallocate effort toward what drives pipeline.
- Own marketing reporting and performance analysis in Salesforce.
- Build and maintain campaign attribution, funnel conversion, and pipeline impact reporting.
- Design and manage automations, scoring, routing, and lifecycle workflows in Pardot and Salesforce with the support of Sales Operations.
- Ensure campaign data is accurate, trusted, and defensible with Sales leadership.
- Leverage tools such as 6sense or similar intent platforms to support ABM and account prioritization.
Experience and Skills
- Demonstrated ability to speak clearly and specifically about past campaign performance, pipeline impact, and results.
- Strong Salesforce experience, including campaign reporting and funnel analysis.
- Hands-on experience with Pardot or Salesforce Account Engagement required; HubSpot or Marketo experience considered.
- Experience running campaigns across multiple channels, not just email.
- Excellent content writer with a bias toward clarity, conversion, and sales outcomes.
- Comfortable partnering directly with Sales and SDR teams in a fast paced, performance driven environment.
- Ability to operate independently, prioritize effectively, and build systems where none exist.
- Proven experience owning pipeline generation and opportunity creation in a B2B environment.
- B2G, B2B SaaS or technology experience is a plus.
- Hands-on experience with Salesforce, Salesforce Account Engagement (Pardot) or HubSpot, and campaign, reporting, and segmentation tools such as 6sense and Cvent.
- 3-5 years marketing experience; with specific focus on demand generation, growth marketing or performance marketing preferred.
- Sitting: 41% to 70%
- Standing: 15% to 40%
- Fine Motor Movements: : Over 70 %
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.