Brand Engagement Coordinator

The Brand Engagement Coordinator is responsible for strengthening the agency's brand, increasing community awareness, and supporting business growth through strategic marketing and relationship-building initiatives. This role develops engaging content, manages the agency's digital presence, coordinates community events and partnerships, and provides marketing support to the sales team. The Brand Engagement Coordinator plays a key role in promoting the agency's culture, enhancing the client experience, and creating meaningful connections that generate long-term growth.

Salary Range: $36,000.00 - $80,000.00 per year

Annual Base Salary Based on Experience

Education & Experience

High school diploma or equivalent required; bachelor's degree in Marketing, Communications, Business, or a related field preferred.

Previous experience in marketing, communications, social media, or event planning preferred.

Experience with photography, videography, or graphic design is a plus.

Knowledge & Skills

Excellent written and verbal communication skills.

Strong organizational and project management abilities.

Creative thinker with attention to detail.

Proficiency with Microsoft Office and Google Workspace.

Experience with social media platforms and content scheduling tools.

Basic knowledge of Canva, Adobe Creative Suite, or similar design software preferred.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Comfortable working independently while collaborating with multiple departments.

Additional Requirements

Must successfully pass a pre-employment background check.

Valid driver's license and reliable transportation.

Ability to work occasional evenings or weekends for community events and agency functions.

Plan and execute marketing campaigns to increase brand awareness and lead generation.

Create and manage content for social media, the agency website, email marketing, and digital communications.

Capture photos and videos of agency events, team activities, and community involvement for promotional use.

Coordinate community events, sponsorships, networking opportunities, and charitable initiatives.

Build and maintain relationships with referral partners, community organizations, and local businesses.

Assist producers with marketing materials, presentations, promotional campaigns, and client communications.

Manage the agency's online reputation by encouraging and responding to client reviews.

Ensure all marketing materials and communications maintain consistent branding and messaging.

Track marketing performance and provide reports on campaign effectiveness and engagement metrics.

Coordinate promotional items, signage, advertising, and branded merchandise.

Assist with recruiting efforts by promoting the agency's culture and career opportunities.

Stay informed on marketing trends, social media best practices, and emerging technologies.

Support special projects and business development initiatives as assigned.

At Scott W Baker Agency Inc Farmers Insurance, we believe that protecting what matters most is a shared mission. Our dedicated team empowers individuals and families to secure their futures through tailored insurance solutions. With a commitment to integrity and innovation, we foster a culture of growth and support. Join us in our journey to inspire confidence and peace of mind, making a positive impact in the lives of our clients and community. Together, we can pave the way for a brighter tomorrow in the insurance industry.