What are the responsibilities and job description for the DIR Marketing (SD) position at SCI Shared Resources, LLC?
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We’re seeking a strategic and data-driven Director of SEM and Advertising to lead and scale our paid and organic search efforts. As a key leader in our marketing team, you'll be responsible for driving sales opportunities and maximizing ROI across all search channels.
Key Responsibilities:
Strategy & Leadership:
- Own and develop the national SEM and SEO strategy aligned with business goals.
- Champion best practices across SEM and SEO.
- Evaluate and onboard new tools, platforms, and agency partners to support execution and innovation.
- Collaborate daily with other members of the demand generation, content, training and sales teams to align efforts across the funnel.
Paid Search (SEM) :
- Manage and optimize multi-million-dollar budgets across Google Ads, Bing, YouTube, and other paid search platforms.
- Test and scale campaigns across different stages of the funnel.
- Drive improvements in CAC, CPL and ROAS
Organic Search (SEO):
- Develop and execute scalable SEO strategies to improve rankings, organic traffic, and conversion rates.
- Launch and refine retargeting and brand protection campaigns to improve mid-funnel conversion.
- Monitor SEO performance and continuously identify opportunities to improve domain authority and keyword visibility.
Analytics & Optimization :
- Define KPIs and reporting frameworks, own performance dashboards.
- Leverage A/B testing and data-driven insights to iterate quickly.
- Build forecasting models to estimate search investment impact on pipeline and revenue goals.
- Report weekly/monthly/quarterly results with actionable recommendations for improvement.
Qualifications:
- 7–10 years of experience in digital marketing with deep expertise in both SEM and SEO.
- Proven success driving online growth for a company, ideally in the $50M–$500M ARR range.
- Strong understanding of attribution models, lead scoring, and full-funnel performance metrics.
- Experience managing 6–7 figure paid media budgets.
- Proficiency with Google Ads, Google Analytics, Google Search Console, SEMrush/Ahrefs, HubSpot, Salesforce (or similar platforms).
- Strong analytical skills, with experience in building executive-level dashboards and reports.
- Excellent leadership and communication skills.
Postal Code: 33317
Category (Portal Searching): Marketing and Advertising
Job Location: US-FL - Plantation
Job Profile ID: N00129
Time Type: Full time
Location Name: Neptune Corporate Office