Part Time Marketing Manager

Company Description

Schwabe Digital is an audio technology development initiative spearheaded by Grammy-nominated and Platinum-certified mixing and mastering engineer Ryan Schwabe. The company specializes in creating cutting-edge music production tools for modern music makers. In 2023, Schwabe Digital gained recognition in the industry with their debut plugin, Gold Clip, which received critical acclaim and adoption by leading professionals in the field. With a strong reputation for innovation, Schwabe Digital has ambitious plans to expand its product line in 2024 to further elevate the music production experience.

Role Description

Schwabe Digital is looking for a contract Marketing Manager to develop a marketing strategy across social media, paid media, influencer marketing, email, and content. You will work directly with founder Ryan Schwabe to plan, execute, and refine marketing efforts for audio software products used by professional engineers and producers.

Responsibilities

• Develop and manage the overall marketing strategy for Schwabe Digital

• Plan, run, and optimize paid media campaigns using Meta Ads and Google Ads

• Manage tracking and attribution using Meta Pixel and Google Ads tools

• SEO strategy and ongoing optimization

• Plan and execute email marketing campaigns and automations

• Manage and improve flows, segmentation, and campaigns in Klaviyo

• Build and maintain marketing automations using Zapier

• Collaborate with Ryan on product launches, promotions, and positioning

• Coordinate with video editors and content creators on video assets

• Collaborate on blog content and educational marketing materials

• Support newsletter strategy and ongoing audience engagement

• Track performance and report on key metrics

Requirements

• Experience as a paid media buyer using Meta Ads and Google Ads

• Strong understanding of Meta Pixel and conversion tracking

• Working knowledge of SEO strategy and implementation

• Experience with email marketing strategy

• Klaviyo experience preferred

• Zapier automation experience highly preferred

• Self-directed and organized in a remote environment

Preferred Experience

• 2 years experience in audio technology, music software, or pro audio

• Familiarity with music production, mixing, or mastering workflows

• Experience marketing digital products or SaaS-style tools

Position Details

• Contract, monthly retainer

• Remote

• Flexible hours with consistent availability

• Long-term potential for the right fit