Membership Director

Job Posting Summary – Membership Director

Schuylkill Country Club is seeking a dynamic and motivated Membership Director to lead our membership recruiting, onboarding, and retention efforts. The ideal candidate will be warm, personable, and member-focused, with exceptional communication skills and a strong ability to build lasting relationships. A professional presence, confidence, and the ability to represent the club with enthusiasm are essential.

The successful candidate will have strong sales and relationship-building skills and be proficient in digital and traditional marketing, including social media, email marketing, website updates, event promotion, and basic design tools. This role requires someone who is highly organized, detail-oriented, self-motivated, and capable of managing multiple projects simultaneously.

We are looking for a strategic thinker who can develop and implement membership growth and retention plans, while working collaboratively with all club departments. An understanding of private club culture, member expectations, and service standards is important. Flexibility is key, as the Membership Director must be visible and engaged during club events, evenings, and weekends.

If you are passionate about hospitality, enjoy connecting with people, and thrive in a fast-paced, member-centered environment, we encourage you to apply.

Job Summary:

The Membership Director is responsible for the recruitment, enrollment, and retention of members across all categories at Schuylkill Country Club. This position plays a key role in promoting the Club’s culture and community, requiring exceptional communication skills and a creative, strategic approach to both internal and external marketing. The Membership Director will develop, market, and implement programs, initiatives, and activities designed to attract new members, enhance member engagement, and strengthen retention. This role also serves as a primary representative of the Club in building relationships with prospective members and external partners, ensuring a welcoming and dynamic membership experience.

Essential Duties and Responsibilities

· Plan and implement strategies to meet membership goals

· Develop a marketing plan to Identify leads and enroll new members into the Club

· Conduct tours of the club for prospective members and guests

· Develop and implement strategies to upgrade existing members to higher dues-paying categories

· Encourage active members to make personal referrals and assist with recruitment efforts

· Create and manage membership loyalty programs and retention initiatives

· Develop and coordinate relevant and engaging member events and experiences

· Communicate with members consistently through all available channels (email, website, newsletter, Facebook, Instagram, social media, etc.)

· Oversee updates to the club website and membership materials

· Develop and conduct a comprehensive new member orientation program

· Maintain the club’s membership database and member files accurately

· Track, evaluate, and report on the success of all membership activities

· Prepare membership reports and contribute membership-related content to the club newsletter

· Take photographs/videos of golf and social club events for marketing and communications

· Maintain a file of club history and membership information

· Be present during club operating hours and events to greet and engage with members and guests

· Serve on applicable committees to ensure member interests are represented

· Establish and maintain effective working relationships with other departments and staff members

· Benchmark other clubs and research best practices for membership recruitment and retention

· Perform other duties and special projects as directed by the General Manager

Experience Needed

• 3–5 years of experience in membership sales, hospitality, marketing, or customer-facing roles; experience in the private club, resort, or luxury hospitality industry is a plus
• Proven success in relationship-based sales, lead generation, and conversion
• Demonstrated experience creating and executing membership or customer engagement programs
• Strong background in digital marketing, including social media management, email campaigns, and basic website/content updates
• Experience using membership management software, tracking leads, and producing reports
• Prior experience planning or supporting member or customer events
• Track record of cross-department collaboration and working in a team-oriented environment
• Ability to manage multiple projects simultaneously with strong organization and follow-through
• Professional communication skills, both written and verbal, with experience creating customer-facing materials
• Flexible schedule with availability for evenings, weekends, and club events
• Bachelor’s degree in Hospitality, Marketing, Communications, Business, or a related field preferred (or equivalent experience)

Reports to: General Manager/COO

Top Qualities of an Effective Membership Director

1. Warm, Personable, and Member-Focused

2. Strong Sales & Relationship-Building Skills

3. Excellent Communication Skills

4. Professional Presence & Confidence

5. Marketing & Digital Skills

• social media
• email marketing
• website updates
• basic design/layout tools
• event promotion

6. Organized, Detail-Oriented, and Self-Motivated

7. Strategic Thinker

8. Collaborative Team Player

9. Understanding of Private Club Culture

10. Flexible and Visible

Job Type: Full-time

Pay: $45,000.00 - $50,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person

Salary : $45,000 - $50,000