What are the responsibilities and job description for the Area Director of Marketing position at Schulte Companies?
Schulte Companies is seeking a dynamic, service-oriented Director of Marketing to join our team! Schulte Companies is an organization whose success is rooted in its service culture. Our mission is to exude hospitality, be respectful and authentic, prioritize the needs of our internal and external stakeholders above our own, and continuously strive to make a positive impact in all we do. We are passionate hoteliers eager to add like-minded people to our rapidly growing team!
What's in it for you? When you join Schulte Companies, you'll be part of a team committed to an inclusive, employee-focused workplace that is invested in your development. We want you to feel engaged, empowered, and excited to grow with us. After all, we believe our greatest and most valuable asset is our people! Schulte Companies provides a rewarding, fun and flexible work environment, exciting perks, an atmosphere designed to encourage and promote career growth within the company and a robust benefit package including, but not limited to:
- Work Today, Get Paid today, with Daily Pay!
- Free Telemedicine and Virtual Mental Health care access for All Associates starting day one!
- Multiple Health Insurance and Life Insurance options
- 401k Plan Company Match
- Paid Time Off
- Holiday Pay
- Pet Insurance
- Employee Assistance Program
- Schulte Savings Marketplace Discounts on event tickets, electronics, gym memberships more!
Our Company: Schulte Companies is a leading third-party management company with deep, multi-generational experience in all facets of the hospitality industry. We are a diverse team of innovative hoteliers and restauranteurs operating more than 200 locations across 38 states and 3 countries. Our portfolio includes a wide array of reputable brands like Marriott, Hilton, IHG and Hyatt as well as many unique, independent, boutique and lifestyle properties and restaurants.
JOB DUTIES AND RESPONSIBILITIES
- Maintain and promote a teamwork environment with effective and clear communication amongst co-workers through positive leadership
- Provide pricing and guidance recommendations to sales staff, review and approve any special corporate negotiated rates
- Develop a working knowledge of the operations of the hotel, including food and beverage, guest services, reservations
- Develop a complete knowledge and ensure adherence to company sales policies and SOPs
- Drive customer loyalty to grow share of the account by delivering service excellence throughout each customer experience
- Provide guidance for RFP Season Annually to National Sales with the help from GM and/or Regional DOS & National Sales
- Ensure all pertinent aspects of solicitation, closing, and customer communications are complete and documented for the team
- Identify and pursue new and repeat business through prospecting calls, visits, site tours, lunches, and networking events
- Drive traffic to the hotel, on-site dining and spa through concepting and executing dynamic marketing plans inclusive of advertising, email campaigns, local events, programming and sponsorships
- Develop relationships with local like-minded businesses to create meaningful partnerships. Interact and build relationships with the community to generate brand awareness and engagement
- Work directly with PR agency to drive awareness of the hotel, spa and food and beverage outlets
- Create and updating property marketing calendars
- Concept and execute programming events for the property and food & beverage outlet
- Work with social agency on content plan and oversee any photoshoots
- Interact with community on social platforms to drive followers and engagement
- Assist with property marketing and promotions by being involved in design and creation process for promotional materials such as offers, e-blasts, advertising and collateral
- Manage property marketing budgets
- Keep website up-to-date with latest information
EDUCATION AND SKILLS
- Bachelor's degree in Marketing, Communications or related field
- 1-3 years of experience in Marketing, Public Relations or related field
- Work effectively in a fast-paced environment and consistently demonstrate a high level of organizational skill
KNOWLEDGE, SKILLS AND ABILITIES
- Strong analytical skills relative to impact on hotel revenues
- Ability to communicate effectively verbally and in writing
- Strong interpersonal skills
- Strong understanding of revenue management principles
- Proficient in Microsoft Office Products, focus on Excel, Word and Outlook
- Ability to travel as needed
- Must have flexible work hours that may include evenings, weekends, and holidays
*The hiring process may consist of a phone interview, manager(s) interview, drug screen, background check, reference checks, and potential employment assessment. This job description is only intended to provide a general description of the benefits and compensation applicable to this position. Paid Time Off (PTO) is available for eligible associates in accordance with the Company's Paid Time Off policy. Specific compensation and benefit details will be discussed during the interview process.
*Schulte Companies is an Equal Opportunity Employer.