What are the responsibilities and job description for the Marketing Manager position at Schroders?
Job Description
The Base
We are based at 7 Bryant Park in the heart of NYC. And we have everything we need to work flexibly. We operate a hybrid working model, with a requirement that our Marketing Manager be in the office 3 days per week. This is to sustain our culture of innovation, collaboration, knowledge sharing, and building relationships within the business.
The Team
The Americas Marketing team is responsible for overseeing the end-to-end execution of multi-channel marketing campaigns and projects across North America, US Offshore and Latin America. Working closely with a range of internal partners—including sales, product, compliance, and global marketing colleagues—the team delivers tailored marketing strategies that drive business objectives and enhance client engagement. Based in New York City, the team values innovation, adaptability, and shared knowledge in a dynamic, supportive environment.
Position Overview
The Marketing Manager, North America, supports the development and execution of integrated marketing campaigns aligned with institutional sales priorities in the US and Canada. Reporting to the Head of Marketing, North America, the role blends strategic planning with hands-on campaign management across digital and traditional channels. The ideal candidate brings asset management marketing experience, a digital-first mindset, and a strong ability to drive impactful marketing initiatives in a fast-paced, team-oriented setting.
Responsibilities
Channel Marketing
Schroders offers a base salary in a range of $115,000 - $130,000 for this position.
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.
We Recognize Potential, Whoever You Are
Our purpose is to provide excellent investment performance to clients through active management. Diversity of thought facilitated by an inclusive culture can help us achieve this goal. We are a proud equal opportunity employer and ensure fair employment practices without regard to race, color, national origin, age, disability, sex, sexual orientation, gender identity, religious beliefs, veteran status, or any other protected characteristics.
Schroders endeavors to make our careers website accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact HR at 212-641-3800 or simpersonnel@us.schroders.com . This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
About Us
We're a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.
We have around 6,000 people on six continents. And we've been around for over 200 years, but keep adapting as society and technology changes. What doesn't change is our commitment to helping our clients, and society, prosper.
The Base
We are based at 7 Bryant Park in the heart of NYC. And we have everything we need to work flexibly. We operate a hybrid working model, with a requirement that our Marketing Manager be in the office 3 days per week. This is to sustain our culture of innovation, collaboration, knowledge sharing, and building relationships within the business.
The Team
The Americas Marketing team is responsible for overseeing the end-to-end execution of multi-channel marketing campaigns and projects across North America, US Offshore and Latin America. Working closely with a range of internal partners—including sales, product, compliance, and global marketing colleagues—the team delivers tailored marketing strategies that drive business objectives and enhance client engagement. Based in New York City, the team values innovation, adaptability, and shared knowledge in a dynamic, supportive environment.
Position Overview
The Marketing Manager, North America, supports the development and execution of integrated marketing campaigns aligned with institutional sales priorities in the US and Canada. Reporting to the Head of Marketing, North America, the role blends strategic planning with hands-on campaign management across digital and traditional channels. The ideal candidate brings asset management marketing experience, a digital-first mindset, and a strong ability to drive impactful marketing initiatives in a fast-paced, team-oriented setting.
Responsibilities
Channel Marketing
- Partner with the Head of Marketing North America and Institutional sales leadership in US and Canada to develop and execute integrated marketing campaigns aligned with sales and distribution goals across both public and private markets.
- Assist in curating and distributing content, including thought leadership, email, video, webpages and social media, by working closely with key stakeholders within the business.
- Work closely with the wider marketing team to execute a comprehensive paid media strategy to maximize brand awareness and support priority themes across public and private markets, ensuring effective budget utilization across channels.
- Adapt and deliver global campaigns for the North American market by localizing and tailoring assets for US and Canadian institutional audiences.
- Collaborate closely with marketing colleagues across the regional hubs and the central marketing team to ensure cohesive campaign execution and optimization.
- Monitor, analyze and report on campaign performance, providing actionable insights that inform future strategies and drive continuous improvement.
- Champion a digital-first approach to campaign planning, prioritizing digital channels in reaching and engaging institutional clients and prospects.
- Leverage marketing automation tools and CRM systems to execute targeted email campaigns to nurture sales opportunities.
- Review and analyze data from email campaigns and webinars to provide lead generation to the sales team, measure effectiveness of campaigns and identify trends in engagement.
- Utilize analytics platforms (e.g., Google Analytics, Salesforce) to measure and report on digital marketing effectiveness, website traffic, user engagement, and lead conversions.
- Oversee the webinar process for the US Institutional business including scheduling, content development, promotion and post-event analytics.
- Assist the overall marketing team on designated projects and key initiatives throughout the year, including campaigns, research, flagship events and focus priorities.
- Foster cross-functional partnerships with internal teams—including sales, product, compliance, and client service—to ensure marketing activities are aligned and impactful.
- At least 3-5 years’ experience in managing marketing campaigns, particularly in asset management marketing.
- Demonstrated ability to build strong working relationships with internal stakeholders at all levels across the business.
- Proven track record of developing and executing integrated marketing strategies to drive business objectives.
- Excellent verbal and written communication skills.
- Experience with digital analytics tools (e.g., Google Analytics, Tableau) and webinar platforms (e.g. Zoom).
- Strong analytical skills with the ability to interpret marketing data and provide actionable insights.
- Exceptional attention to detail, organizational, and multitasking abilities.
- High proficiency in all Microsoft Office applications.
- Hands-on experience with Salesforce CRM and Pardot marketing automation platforms.
- Familiarity with content management systems such as ContentStack.
- Experience working with global or multi-regional teams and adapting marketing campaigns for regional markets.
- Understanding of the institutional investment landscape in North America is an advantage.
Schroders offers a base salary in a range of $115,000 - $130,000 for this position.
The referenced salary range is based on the Company's good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.
We Recognize Potential, Whoever You Are
Our purpose is to provide excellent investment performance to clients through active management. Diversity of thought facilitated by an inclusive culture can help us achieve this goal. We are a proud equal opportunity employer and ensure fair employment practices without regard to race, color, national origin, age, disability, sex, sexual orientation, gender identity, religious beliefs, veteran status, or any other protected characteristics.
Schroders endeavors to make our careers website accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact HR at 212-641-3800 or simpersonnel@us.schroders.com . This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
About Us
We're a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.
We have around 6,000 people on six continents. And we've been around for over 200 years, but keep adapting as society and technology changes. What doesn't change is our commitment to helping our clients, and society, prosper.
Salary : $115,000 - $130,000