What are the responsibilities and job description for the SOCIAL MEDIA COORDINATOR position at Schraad Sales & Marketing?
Schraad Sales & Marketing Food Brokerage is seeking a Social Media Coordinator to manage and execute social media initiatives for Schraad Sales & Marketing and clients in the consumer packaged goods (CPG) space. This role requires a candidate who thrives in a fast paced, collaborative environment, demonstrates a passion for digital storytelling, and excels at building connections through content. Core responsibilities include planning and publishing content, engaging with audiences, and analyzing performance to ensure social strategies align with business objectives.
At Schraad Sales & Marketing we value people as our most strategic and competitive asset. We are committed to the development of a performance driven culture that values our employees’ contributions, opinions, passions and creativity. Schraad Sales & Marketing is dedicated to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
We strive to attract the most talented candidates and brightest minds to join our team, and we are proud of our excellent benefit packages.
Role and Responsibilities
- Assesses client and company needs to recommend tailored social strategies and posting cadences.
- Creates and maintains monthly and/or quarterly content calendars.
- Works with Schraad’s creative team to coordinate development of social deliverables (copy, photos, graphics, short form videos) for upcoming campaigns.
- Collaborates with account managers and project manager to ensure content is aligned to each client’s brand voice across LinkedIn, Facebook, Instagram, TikTok, and X.
- Schedules and publishes posts through Schraad’s social management software.
- Oversees audience community on pages, including monitoring comments and fostering engagement with replies, tagged messages, and follow ups.
- Pulls monthly reporting that summarizes engagement, reach, and conversion data to suggest improvements and/or inform future campaigns.
- Stays up to date on industry trends, algorithm changes, and social media best practices to optimize content and posting schedules.
- Perform special assignments for the company as needed.
- Maintain excellent working relationships with customers, clients and coworkers.
Education and Other Qualifications
- High School Diploma or GED required.
- Two to four years of social media management experience, ideally in an agency or CPG environment.
- Proven ability to build and manage multiplatform content calendars and execute campaigns across LinkedIn, Facebook, Instagram, TikTok and X.
- Strong writing and skills; comfortable tailoring messages for B2B and B2C audiences.
- Excellent communication and interpersonal skills; able to collaborate effectively with both in person and remote team members and engage directly with clients.
- Working knowledge of social media analytics and ability to translate data into actionable insights.
- Knowledge of platform best practices, including optimal posting frequency, character limits, and creative elements that drive engagement.
- Self starter with strong time management skills; able to work independently, prioritize multiple projects, and meet deadlines.
- Language Skills: Fluent English is required.
- Some travel may be required.
Physical Demands
These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this job. Reasonable accommodation can be provided to enable people with disabilities to perform the described essential functions of this job.
While performing the responsibilities of this job, the employee is required to talk and hear. The employee is often required to sit and use his or her hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.
Vision abilities required for this job include close vision.