What are the responsibilities and job description for the Digital Marketing Manager position at Schellman?
Schellman is a Top 50 CPA firm and a leading provider of attestation and compliance services. Our professional services focus on security and privacy audits, assessments, and certifications. Schellman has become one of the largest cybersecurity assessment firms in the United States without providing any traditional accounting services. We are an accredited multi-framework ISO Certification Body for security, privacy, business continuity, and quality; a globally licensed PCI Qualified Security Assessor and a top provider to clients serving the federal DoD space as a leading FedRAMP 3PAO and the first assessment firm authorized as a CMMC C3PAO. Our specialty and expertise remain in providing best in class Cybersecurity and IT Audits and Attestations. Our culture, approach with clients, and dedication to our values has led us to consistently be a Great Places to Work certified company and rated as a Best Firms to Work For by Accounting Today and a Glassdoor Best Places to Work. We deeply appreciate our employees, as shown by our first core value – People Come First. This is demonstrated in our culture, benefits, and how we handle business. Come see what makes Schellman special!
Schellman is one of the most respected names in cybersecurity compliance and assessment services — and we're growing. As we scale our demand generation engine across our priority service lines, we're looking for a sharp, hands-on Digital Marketing Manager to own the execution and optimization of our digital marketing programs.
This is a builder's role. You'll be the operational heartbeat of our digital demand gen efforts — managing and improving our SEM program, launching targeted ABM-style campaigns across 1:1, 1:few, and 1:many motions, and ensuring every digital dollar we spend is working as hard as possible. You'll partner closely with our Director of Demand Generation to bring our integrated campaign strategy to life across paid search, paid social, display, and programmatic channels.
If you thrive in a fast-paced, data-driven environment and love the intersection of strategy and hands-on execution, this role is for you.
Search Engine Marketing (SEM)
Knowledge, Skills, and Abilities:
At Schellman, we strive to provide a flexible and balanced environment and therefore offer the opportunity to work remotely, unless otherwise stated in the job requirements. Connecting, collaborating and continuous education are also highly valued and therefore we require some travel annually for our Internal Service Delivery roles, which can include in-person training, team meet-ups, and strategy meetings. Service Delivery team members will also be required to travel based on business and client needs.
Schellman is one of the most respected names in cybersecurity compliance and assessment services — and we're growing. As we scale our demand generation engine across our priority service lines, we're looking for a sharp, hands-on Digital Marketing Manager to own the execution and optimization of our digital marketing programs.
This is a builder's role. You'll be the operational heartbeat of our digital demand gen efforts — managing and improving our SEM program, launching targeted ABM-style campaigns across 1:1, 1:few, and 1:many motions, and ensuring every digital dollar we spend is working as hard as possible. You'll partner closely with our Director of Demand Generation to bring our integrated campaign strategy to life across paid search, paid social, display, and programmatic channels.
If you thrive in a fast-paced, data-driven environment and love the intersection of strategy and hands-on execution, this role is for you.
Search Engine Marketing (SEM)
- Manage and optimize Schellman's Google Ads program end-to-end — keyword strategy, bidding, ad copy, landing page alignment, and continuous A/B testing
- Drive qualified in-market traffic for priority service lines (AI Governance, FedRAMP, CMMC) and emerging verticals (healthcare, financial services)
- Monitor performance daily and make data-driven adjustments to improve CTR, conversion rates, and cost-per-lead
- Stay ahead of SEM trends, including AI-driven search changes and evolving Google Ads features
- Execute targeted digital campaigns aligned to our Tier 1/2/3 demand gen framework:
- 1:1 (ABM): Hyper-personalized digital touches for high-value named accounts (e.g., Fortune 500 healthcare/finserv for AI Governance; cloud service providers for FedRAMP)
- 1:few: Segment-specific campaigns targeting clusters of accounts that share firmographic or behavioral characteristics
- 1:many: Broad-reach digital programs that build awareness and capture in-market demand across key personas
- Manage paid social campaigns on LinkedIn — including sponsored content, InMail, and display — tailored to buying personas (CISOs, CTOs, Compliance Officers, GCs)
- Build and optimize retargeting programs to re-engage high-intent visitors across channels
- Own and execute content syndication programs that distribute Schellman’s gated assets including compliance frameworks, research reports, and service line content to in-market audiences at scale.
- Drive paid promotion and registration for Schellman’s LinkedIn Live series and webinar program, supporting a goal of two LinkedIn Live events per month alongside a monthly webinar cadence across Tier 1 service lines.
- Serve as the primary owner and day-to-day administrator of Schellman’s digital marketing technology stack, including paid media platforms, ABM tools, and advertising integrations.
- Partner with our HubSpot administrator to maintain clean integrations between digital platforms and HubSpot to ensure accurate lead capture, attribution, and routing.
- Stay current on emerging digital marketing technologies and make proactive recommendations for tools that would improve campaign performance or operational efficiency.
- Own day-to-day management of digital ad spend, ensuring campaigns are paced correctly and budget is allocated to highest-performing channels
- Track and report on digital campaign ROI, pipeline contribution, and cost-per-opportunity
- Proactively identify underperforming placements and reallocate spend to maximize results
- Partner with the Director of Demand Generation on quarterly budget planning and channel mix recommendations
- Build and maintain digital marketing dashboards in HubSpot that tie campaign activity to pipeline outcomes, supporting a one-stop-shop reporting view for leaderhip
- Provide weekly and monthly performance reporting with clear takeaways and optimization recommendations
- Serve as a steward of lead source integrity ensuring UTM tracking, attribution, and lead routing is consistently applied and accurately reflects how prospects entered the funnel.
- Leverage ZoomInfo intent data to inform targeting decisions and identify in-market accounts
- Close the feedback loop with the sales team on digital-sourced lead quality, contributing to the weekly Marketing Intel cadence and ongoing campaign refinement.
- Partner closely with the Director of Demand Generation to ensure digital programs ladder up to broader integrated campaign strategies
- Collaborate with the web and content team to align digital campaigns to timely assets
- Coordinate with sales to ensure digital-sourced leads are followed up on promptly and feedback loops are in place to continually improve lead quality
- Work with the events team to support paid promotion for webinars, LinkedIn Lives, and sponsored events – ensuring pre-event and post-event digital touchpoints are activated consistently.
Knowledge, Skills, and Abilities:
- Demonstrated expertise managing Google Ads campaigns — keyword strategy, Quality Score optimization, bidding strategy, and conversion tracking
- Experience running LinkedIn Ads campaigns for B2B audiences, including targeting by job title, company size, industry, and account lists
- Strong analytical mindset — comfortable pulling data, building reports, and translating performance metrics into actionable recommendations
- Working knowledge of HubSpot (or similar marketing automation/CRM platforms) for campaign setup, lead tracking, and reporting
- Familiarity with ABM concepts and execution — experience with 1:1, 1:few, and 1:many campaign approaches
- Experience managing or contributing to content syndication programs
- Organized, detail-oriented, and execution-focused with the ability to manage multiple campaigns simultaneously
- Experience in professional services, cybersecurity, compliance, or technology sectors
- Familiarity with intent data platforms (UserGems, DemandBase, ZoomInfo, or similar) and how to apply intent signals to targeting
- Experience or familiarity with ABM tools is a strong plus
- Experience supporting webinar or virtual event promotion through paid digital channels
- Experience with programmatic display advertising and retargeting
- Strong familiarity with SEO principles and how paid and organic search strategies intersect
- Google Ads certification a plus
- Bachelor’s degree in business, marketing, business management, technology, or other relevant subject area, or equivalent years of experience directly related to the duties and responsibilities specified
- 4–6 years of hands-on B2B digital marketing experience, with a strong emphasis on SEM/paid search and paid social
At Schellman, we strive to provide a flexible and balanced environment and therefore offer the opportunity to work remotely, unless otherwise stated in the job requirements. Connecting, collaborating and continuous education are also highly valued and therefore we require some travel annually for our Internal Service Delivery roles, which can include in-person training, team meet-ups, and strategy meetings. Service Delivery team members will also be required to travel based on business and client needs.