Event Specialist

Scheels Company Goals:

We strive to be the best retailer in the USA in the eyes and minds of our customers, associates, and business partners. 

Overview: 

SCHEELS is currently seeking a full-time dynamic and strategic Event Specialist to join our Fargo, ND Corporate Office. This role is responsible for assisting in the planning, execution, and evaluation of corporate events, store-level event programming, and new market initiatives that strengthen our brand and reinforce our commitment to the communities we serve. The ideal candidate is a forward-thinking professional who thrives on creating remarkable experiences, fostering community connections, and collaborating in a fast-paced environment.

Responsibilities: 

Strategic Event Support

• Assist in Event Planning & Execution: Collaborate with the events team to coordinate logistics, scheduling, and execution for major internal and external SCHEELS events, including grand openings, internal training events, and local community events.
• Support New Market Initiatives: Assist in executing event plans for grand openings, hiring events, and community activations to support new store market launches.
• Vendor & Venue Coordination: Work alongside the team to liaise with key venues, suppliers, and vendors to ensure seamless execution, clear contracting, and cost efficiency.
• Event Recaps & Reporting: Collect data, feedback, and metrics to support the team in preparing post-event recaps for leadership to track and raise event quality.
• Project Work Plan Execution: Execute assigned project tasks on schedule, collaborating with team members to adapt plans as event needs evolve.

Event Promotion & Local Marketing Support

• Local Event Advertising Support: Support the corporate and store marketing teams in rolling out pre-, during-, and post-event promotional strategies across all SCHEELS locations to build community awareness and attendance.
• Store Marketing Toolkits & Resources: Work with the marketing team to distribute promotional toolkits, advertising guidelines, assets, and best practices to local store teams.
• Local Marketing Communication: Serve as a supportive contact for store marketing associates across all 30 SCHEELS locations, helping maintain regular communication to keep store teams aligned on event execution.

Requirements:

Customer Service

• Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”

Culture

• Approach daily tasks, projects and follow-up communication with energy and sense of urgency

• Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact. 

• Show respect and appreciation for others and Scheels

• Arrive to work and meetings 10 minutes early

Team Mentality

• Genuine interest and action in helping others before yourself, regardless of recognition or reward

Teach-ability

• Consistent eagerness to listen, learn, apply knowledge and accept critical feedback

• Ability to adapt to a changing work environment

• Ability to apply concepts of basic math, grammar, punctuation and spelling

Dress Code

• Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners

Efficiency

• Demonstrate pride and ownership of their work while meeting expected deadlines

Schedule and Travel:

Must be flexible to work between 7am–6pm, Monday through Friday, with evenings and weekends as needed. Ability to travel up to 20–30 days per year.

Education & Experience:

Ideal candidate will have a bachelor’s degree in Marketing, Communications or related field preferred; and 2-4  years of experience in a related field. 

Physical Requirements/Lifting Requirements:

Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation

Sedentary work - Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Roles are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Scheels cares about the health and safety of our Associates.  Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury

EQUAL EMPLOYMENT OPPORTUNITY  

Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.