What are the responsibilities and job description for the BMW Genius / Product Specialist position at SCHARMACH ENTERPRISES INC?
As a Genius at Scharmach Automotive Group, you will serve as the dealership's product expert, helping customers and sales team members understand the advanced features and technology of BMW and/or MINI vehicles. Your primary goal is to provide an exceptional customer experience by sharing your extensive knowledge of the brand, assisting with vehicle demonstrations, and supporting the sales process.
Key Responsibilities:
- Serve as a knowledgeable resource for customers, answering questions about BMW and/or MINI vehicles, including their features, specifications, and technology.
- Conduct personalized vehicle demonstrations to showcase advanced features, such as infotainment systems, driver assistance technology, and performance capabilities.
- Assist customers in understanding and setting up vehicle functions during the sales process and post-delivery.
- Support the sales team by providing in-depth product knowledge and helping to match customers with the ideal vehicle for their needs.
- Stay up-to-date on the latest BMW and/or MINI models, features, and brand innovations.
- Provide follow-up support to customers after delivery, ensuring they are confident in using their vehicle’s features.
- Organize and participate in dealership events, such as launch parties or customer appreciation events, to promote the BMW and/or MINI brands.
- Collaborate with the sales and service teams to address customer inquiries or concerns.
- Maintain a welcoming and professional environment in the showroom.
Qualifications:
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High school diploma or equivalent; additional education or training in automotive technology or customer service is a plus.
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Passion for the BMW and MINI brands, with a deep interest in automotive technology and luxury vehicles.
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Exceptional communication and presentation skills.
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Strong organizational and multitasking abilities.
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Comfortable with technology, including vehicle systems and dealership management software.
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Friendly and professional demeanor with a focus on delivering exceptional customer experiences.
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Ability to work flexible hours, including evenings and weekends.
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Valid Washington State driver’s license with a clean driving record.
Equal Opportunity Statement:
Scharmach Automotive Group is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all employees can thrive. Reasonable accommodations will be provided for qualified individuals with disabilities to perform the essential functions of this role.
Salary : $23 - $25