Marketing & Events Manager

At Schaefer Plastics, we manufacture industry-leading solutions and drive responsible practices towards a sustainable future for generations to come. As a family-owned company since 1937, we are deeply committed to delivering exceptional customer care through high-quality, innovative waste and packaging solutions. Our customers and their satisfaction are paramount to our business; we strive to understand their needs and exceed their expectations at every turn.  We are a global injection molding manufacturer, producing durable waste and recycling carts, and pioneering reusable packaging systems that reduce carbon footprints. Our dynamic and inclusive culture fosters personal and professional growth, making us an ideal employer for career advancement.

ROLE SUMMARY

The Marketing and Events Manager is responsible for contributing to and executing integrated marketing strategies and managing company events, both internal and external, that enhance brand awareness, drive customer engagement and support business growth. This role combines tactical marketing planning with hands-on event management to deliver impactful experiences for customers, partners, employees, and other stakeholders. This role works closely with the Director of Marketing to execute tactics as part of strategies to drive brand awareness to include creating marketing materials and maintaining the company's digital platforms, including social media and website.

ESSENTIAL JOB FUNCTIONS

Marketing Strategy & Execution

• Develop and implement marketing plans & tactics aligned with overall marketing strategies and business objectives.


• Coordinate and manage multi-channel marketing campaigns, including digital media, company websites and social media platforms, email marketing and traditional marketing tactics such as print advertising and collateral, promotional merchandise, event sponsorships and co-marketing partnerships.


• Collaborate with internal stakeholders to promote products, services, and company initiatives.


• Monitor campaign performance and optimize activities based on analytics, internal feedback and market insights.


• Manage marketing calendars and ensure timely execution of events, media campaigns and communications.


• Maintain brand consistency across all marketing materials and channels.


• Provide recommendations for continuous improvement and future initiatives.

Event Planning & Management

• Plan, coordinate, and execute company events, including conferences, trade shows, regional events and sponsorships, customer visits, and internal meetings.


• Manage event budgets and vendor relationships and consistently execute timelines, logistics and communications.


• Manage event materials inventory, booth supplies, merchandise and other collateral and update or reorder as needed.


• Coordinate venue selection, contracts, catering, accommodations, off-site team activities and audiovisual requirements.


• Conduct post-event evaluations and report on event performance, ROI, and attendee feedback.

Content & Communications

• Manage and update website content for company websites, track activity and conduct annual website audits.


• Create social media content calendar, recurring content tactics and post content on the company social media platforms; track and analyze social campaigns and content


• Create and oversee marketing collateral, presentations, promotional materials, and event communications.

Applicant Data & Privacy Notice: Schaefer Plastics North America, LLC collects and uses the personal information you provide during the application and recruiting process to evaluate your qualifications, communicate with you, schedule interviews, make hiring decisions, and, if selected, complete offer and onboarding activities. Applicant information may include your resume, contact information, work history, education, skills, interview notes, references, and other information you choose to provide or that is needed for the position. Please do not submit sensitive personal information irrelevant to the role, such as Social Security numbers, banking information, medical information, copies of identification, or other unnecessary personal documents, unless specifically requested at the appropriate stage of the hiring process. Your information will only be shared with individuals who have a legitimate need to know for recruiting and hiring purposes, such as Human Resources, recruiters, hiring managers, interview participants, and approved service providers or systems used in the recruiting process. Applicant information will not be forwarded to other departments, locations, or legal entities, or considered for unrelated future openings unless permitted by law or you have provided the required consent. Applicant records will be retained only as long as necessary for recruiting, legal, compliance, and recordkeeping purposes, and then deleted or destroyed in accordance with applicable retention requirements. If we would like to keep your information on file for future opportunities, we will request your consent where required. Questions about how applicant data is handled may be directed to Human Resources or to the appropriate SSI SCHAEFER data protection contact.