Marketplace Director

SAYN is hiring a Marketplace Director to join our growing team! This is a full-time position based in-office in Miami, FL. The ideal candidate has strong experience in e-commerce management, specifically related to marketplaces such as Amazon and Tiktok Shop, and possesses strong leadership skills. Position responsibilities are outlined below:

Responsibilities and Tasks

As Marketplace Director, your role involves overseeing the operations, strategy, and performance of a brand’s presence on all marketplaces, primarily Amazon and Tiktok Shop. Here’s a comprehensive list of responsibilities and tasks:

Strategic Planning and Execution

Develop and Implement Strategies:

• Create and execute comprehensive strategies for marketplace growth, including product listing, pricing, and promotion strategies.
• Align marketplace strategies with overall business objectives.

Market Analysis:

• Conduct market research to identify trends, opportunities, and competitive landscape.
• Utilize data to inform decision-making and strategy adjustments. (including promotions, advertising, deals, etc)

Goal Setting:

• Set sales and performance targets and projections for the marketplaces.
• Monitor and analyze performance metrics to ensure goals are met.

Operations Management

Inventory Management:

• Oversee inventory levels to ensure product availability while minimizing excess stock (this will include forecasting and demand planning)
• Coordinate with purchasing and logistics teams to manage stock flow.

Fulfillment Optimization:

• Optimize fulfillment processes, including managing FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) models. This includes Marketplace shipping templates to reduce costs and optimize OTD.
• Ensure compliance with Amazon’s fulfillment guidelines and standards.

Product Listings:

• Ensure accurate and optimized product listings, including titles, descriptions, images, and keywords.
• Manage the gating and transparency implementation and upkeep of products.
• Monitor and enhance product detail pages to improve visibility and conversion rates.

Performance Monitoring and Reporting

Data Analysis:

• Analyze sales data, customer feedback, and other performance indicators.
• Generate regular reports to track performance against goals and identify areas for improvement.
• Provide relevant reports as agreed upon to vendors/brands

KPIs and Metrics:

• Define and track key performance indicators (KPIs) such as Revenue, TACoS, Profit Margin.

Reporting:

• Provide detailed reports and insights to senior management regarding marketplace performance and strategic recommendations.

Team Management

Leadership:

• Lead and manage a team of brand managers, ensuring they are motivated and aligned with business goals.
• Foster a collaborative and results-driven team culture.

Training and Development:

• Develop training programs to enhance team skills in marketplace management.
• Stay updated on marketplace policies and ensure the team is compliant with the latest changes.
• Ensure the team is accountable to tasks and responsibilities assigned.

Customer Relationship Management

Customer Service:

• Oversee customer service processes to ensure high levels of customer satisfaction and address any issues promptly. (CSX and VOC)
• Implement strategies to improve customer experience and reduce negative feedback.

Account Health:

• Monitor and resolve account health issues quickly and effectively.
• Report to Senior Leadership any issues that can put the brand or channel in jeopardy and articulate a plan of action with regular updates until resolved.

Brand Management:

• Ensure brand consistency and integrity across all product listings and communications on the marketplace.
• Manage customer reviews and ratings to maintain a positive brand image.
• Supply the brand with daily, weekly, and monthly reporting as requested and agreed upon. These actions must be met to the expectations of the Brand.
• Brand Onboarding is comprehensive and completed with all levels of details provided before and during the initial implementation.
• Contracts/Agreements/Documents are in place.
• Product details (SKU’s, descriptions, regulatory attributes, etc) are identified and listings submitted prior or upon arrival at the warehouse.
• Regular quarterly assessments completed to ensure the products are profitable and that the Brand continues to align with our business.

Compliance and Risk Management

Policy Adherence:

• Ensure compliance with Amazon’s policies and guidelines, including product safety and legal requirements.
• Stay informed about changes in Amazon’s policies and update internal practices accordingly.

Risk Management:

• Identify potential risks in marketplace operations and develop mitigation strategies.
• Handle any disputes or issues with Amazon support to resolve problems efficiently.

Innovation and Continuous Improvement

Technology Utilization:

• Leverage advanced tools and software to enhance marketplace operations, such as inventory management systems and analytics platforms.
• Stay abreast of technological advancements and implement relevant innovations.

Process Improvement:

• Continuously assess and improve processes to enhance efficiency, reduce costs, and improve performance.
• Implement best practices and learnings from industry trends and benchmarks.

Would be beneficial if you have experience in: Beauty Industry , Seller Central , Smartscout , TikTok Shop, Euka