Creative Marketing Director

Savvy is a value creation firm helping privately held businesses scale confidently through embedded executive leadership and a proven system of value creation.

We believe companies become more valuable when they are better led. Our work transforms underled teams into value-building organizations through experienced operators who step into the business, own outcomes, and help founders build businesses worth more every quarter. We have not grown through high-volume advertising or transactional outreach. We grow through trust, credibility, and relationships.

Our clients are growth-stage companies ($10M–$150M) who are selective about who they listen to and who often recognize they need us long before they are ready to engage. Marketing's role is to ensure that when that moment arrives, Savvy is already known, already trusted, and already relevant.

This is a hands-on leadership role responsible for driving awareness, generating qualified opportunities, strengthening referral channels, and creating a predictable top-of-funnel for the firm. The ideal candidate is both strategic and execution-oriented. They understand how professional services firms grow, know how to turn relationships into pipeline, and can build repeatable marketing systems that support revenue growth. 

Savvy believes AI is not simply a content tool—it is a leverage tool. We are looking for a marketing leader who understands how AI changes the economics of marketing, who has moved beyond prompt-writing, and who has successfully embedded AI into workflows, campaigns, research, personalization, analytics, and execution. We expect this role to continually identify opportunities to make marketing smarter, faster, and more scalable.

Marketing at Savvy is not measured by impressions, followers, or clicks.

Marketing exists to create credibility before the conversation begins.

Business Development turns credibility into conversations.

Sales turns conversations into commitments.

Client Success protects credibility through experience.

Our fractional executives deepen credibility through results.

As Director of Marketing, your responsibility is to architect the systems, stories, and visibility that make trust scalable.

Within 12 months:

• Savvy has a repeatable marketing engine that consistently contributes qualified opportunities to the pipeline.
• Thought leadership, books, workshops, diagnostics, and speaking engagements generate meaningful conversations with high-fit founders.
• Referral partners have resources and messaging that make introducing Savvy effortless.
• Marketing and Business Development operate as a coordinated system, with credibility creating conversations and conversations creating commitments.
• Visibility increases without sacrificing trust, positioning, or quality of opportunities.
• Marketing activities are measured through leading indicators and optimized based on what actually drives growth.
• Savvy becomes the first call founders make when they realize their business is underled.

You own the systems and initiatives that consistently place Savvy in front of high-fit founders and trusted advisors.

You will:

• Develop top-of-funnel strategies aligned to Savvy's ideal buyers
• Design campaigns that generate qualified conversations
• Build lead magnets, events, workshops, and visibility moments
• Support book launches, assessments, and intellectual property initiatives
• Establish clear qualification and handoff criteria to Business Development and Sales

You are responsible for transforming executive insights into assets that educate the market, strengthen credibility, and open doors.

You will:

• Lead LinkedIn thought leadership initiatives
• Coordinate podcasts, speaking engagements, and media opportunities
• Repurpose ideas into articles, videos, webinars, and educational content
• Ensure a consistent drumbeat of visibility around Savvy's expertise
• Expand awareness of books, diagnostics, workshops, and executive insights
• Identify opportunities to increase authority and reach among founder and advisor communities

You provide the tools, messaging, and proof needed for Business Development and Sales to engage prospects confidently and consistently.

You will:

• Develop sales decks, one-pagers, case studies, and partner resources
• Build libraries of client outcomes, enterprise value impact stories, and credibility signals
• Maintain consistent language across marketing, sales, and partnerships
• Create educational narratives that proactively address common objections
• Support referral and partnership enablement efforts with relevant resources

You will:

• Maintain brand voice, messaging, and positioning consistency
• Expand authority signals through speaking, media, partnerships, and industry recognition
• Capture and communicate client success stories and social proof
• Ensure every touchpoint reflects the caliber of leadership Savvy provides
• Protect the firm's positioning as it grows and enters new markets

You establish the plans, measurements, and cadences that turn ideas into predictable results.

You will:

• Develop annual and quarterly marketing strategies aligned with revenue goals
• Build scorecards focused on leading indicators rather than vanity metrics
• Establish weekly priorities and monthly campaign themes
• Continuously optimize efforts based on performance data and market feedback
• Lead Savvy's application of AI within marketing by identifying, testing, and implementing tools that increase output, improve personalization, enhance decision-making, and reduce manual effort. You have already redesigned proven workflows not simply experimented with prompts.
  

You are likely someone who has helped grow a relationship-driven business where trust mattered more than transactions.

You have:

• 5 years of marketing leadership experience within professional services, consulting, advisory, executive search, accounting, or similar environments
• Demonstrated success building demand generation systems that create qualified conversations—not just marketing activity
• Strong understanding of CRM systems, marketing automation platforms, attribution, and performance analytics
• Exceptional writing and communication skills with the ability to translate executive insights into compelling thought leadership
• Experience managing multiple initiatives simultaneously while maintaining high standards and strong attention to detail
• A bachelor's degree or equivalent professional experience
  

You may also have experience:

• Marketing fractional executive, consulting, coaching, or advisory services
• Supporting book launches, executive brands, speaking platforms, podcasts, and media opportunities
• Working with founder-led businesses and growth-stage companies
• Applying value creation methodologies, as well as business operating frameworks
• Designing AI-enabled marketing workflows
• Implementing automations that reduce manual work
• Using AI for research, segmentation, campaign optimization, and personalization
• Building systems that combine CRM data, content, and AI tools to create leverage
• Evaluating and deploying emerging technologies that improve speed, quality, and decision-making