Demo

Senior Product Marketing Manager

SAS
Cary, NC Full Time
POSTED ON 12/20/2025
AVAILABLE BEFORE 1/18/2026
Senior Product Marketing Manager - Hybrid, Cary, North Carolina

We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence - and questions into answers.

If you're looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you'll find it here. We're recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more.

About The Job

The Product Marketing team is seeking a strategic and technical Senior Product Marketing Manager focused on driving market success for SAS across AI Engineering and MLOps areas for SAS Viya. Our team sits at the intersection of product, sales, marketing, and partnerships, focused on creating compelling messaging and strong value propositions that resonate with our customers and partners.

This role is critical to shaping how we position our SAS platform in a rapidly evolving landscape and enabling our go-to-market teams to win in the enterprise technology space . You will drive the market positioning and go-to-market strategy of how SAS enables enterprises to deploy, govern, and operationalize robust AI agents and production-scale machine learning systems.

This is an exceptional opportunity for a product marketer who wants to shape how enterprises think about production grade AI and MLOps . You'll be at the forefront of one of technology's most transformative shifts - the move from experimental AI to governed, production-scale agentic systems.

As a Senior Product Marketing Manager, You Will

  • Create and communicate positioning and product marketing plans based on your AI Engineering and MLOps domain expertise which leads the development of messaging and positioning.
  • Position SAS capabilities with MLOps Engineers and business decision-makers alike and drive the creation of key messages and stories to support decision makers and users.
  • Define marketing strategy by working directly with analysts, product management, sales, campaign marketing, customer success, partners, and thought leaders as market driven inputs.
  • Act as a primary spokesperson with external audiences. 
  • Drive thought leadership activities including articles, whitepapers, blogs, videos, customer reference and story development, speaking engagements and involvement with key 3rd party organizations.
  • Define product and feature launch plans and works with internal and external parties to execute.
  • Support sales enablement through customer engagements , consulting and internal education programs.
  • Ensure all applicable security policies and processes are followed to support the organization's secure software development goals.
  • Embrace curiosity, passion, authenticity and accountability. These are our values and influence everything we do.

Required Qualifications

  • Bachelor’s Degree, preferably in Business, Marketing, Computer Science, or related discipline.
  • 8 y ears of experience in Marketing, Sales, Consulting or related function in the technology industry, preferably in product marketing
  • Strong interest in MLOps , LLMOps and AI Engineering concepts.
  • Exceptional communication skills across channels as well as small and large groups.
  • Strong writing skills including the ability to translate technical information into simple, audience-appropriate language.
  • Strong interpersonal and teamwork skills .
  • Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

Additional Competencies, Knowledge And Skills

Customer Orientation - Seeks to understand customers - Actively gathers information to understand customer circumstances, problems, expectations, and needs.

Business Acumen - Analyzes—Uses economic, financial, market, and industry information to identify trends, assess current business strategies and results, and/or evaluate specific business opportunities; identify trends and anticipates their impact.

Global Perspective - Understands the organization’s global approach - Seeks opportunities to better understand the organization’s global strategies and priorities and their relationship to own roles and responsibilities.

Real-world experience with operationalizing Data and AI products for enterprises in production .

MBA or advanced degree in Computer Science, Business or related field .

Experience in fast-paced, high-growth technology companies .

World-class Benefits

Highlights include...

  • Comprehensive medical, prescription, dental and vision plans.
  • Medical plan options include:
    • PPO with low annual deductible and copays.
    • HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center).
  • Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan. There's a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!
  • An industry-leading 401k plan.
  • Tuition Assistance Program and programs and resources to support your development
  • Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1.
  • Volunteer Time Off, parental leave and unlimited paid sick days.
  • Generous childcare benefits for all full-time employees.
You are welcome here.

At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers.

Additional Information

To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to any characteristic protected by law. Read more: Know Your Rights .

Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

SAS only sends emails from verified “sas.com” email addresses and never asks for sensitive, personal information or money. If you have any doubts about the authenticity of any type of communication from, or on behalf of SAS, please contact Recruitingsupport@sas.com.

Let's stay in touch! Join our Talent Community to stay up to date on company news, job updates and more.

#SAS

Salary.com Estimation for Senior Product Marketing Manager in Cary, NC
$168,591 to $209,632
If your compensation planning software is too rigid to deploy winning incentive strategies, it’s time to find an adaptable solution. Compensation Planning
Enhance your organization's compensation strategy with salary data sets that HR and team managers can use to pay your staff right. Surveys & Data Sets

What is the career path for a Senior Product Marketing Manager?

Sign up to receive alerts about other jobs on the Senior Product Marketing Manager career path by checking the boxes next to the positions that interest you.
Income Estimation: 
$184,635 - $240,705
Income Estimation: 
$209,334 - $293,369
Income Estimation: 
$213,885 - $278,953
Income Estimation: 
$184,635 - $240,705
Income Estimation: 
$209,334 - $293,369
Income Estimation: 
$213,885 - $278,953
Income Estimation: 
$102,368 - $130,738
Income Estimation: 
$124,920 - $172,575
Income Estimation: 
$88,940 - $123,214
Income Estimation: 
$126,194 - $181,510
Income Estimation: 
$82,418 - $108,006
Income Estimation: 
$136,913 - $175,099
Income Estimation: 
$156,827 - $210,727
Income Estimation: 
$88,940 - $123,214
Income Estimation: 
$82,418 - $108,006
Income Estimation: 
$176,329 - $226,516
Income Estimation: 
$137,727 - $181,250
Income Estimation: 
$169,213 - $239,804
Income Estimation: 
$88,940 - $123,214
Income Estimation: 
$82,418 - $108,006
Income Estimation: 
$184,635 - $240,705

Sign up to receive alerts about other jobs with skills like those required for the Senior Product Marketing Manager.

Click the checkbox next to the jobs that you are interested in.

  • Brand Management Skill

    • Income Estimation: $115,384 - $156,412
    • Income Estimation: $126,194 - $181,510
  • Branding Skill

    • Income Estimation: $119,945 - $165,570
View Core, Job Family, and Industry Job Skills and Competency Data for more than 15,000 Job Titles Skills Library

Job openings at SAS

  • SAS Cary, NC
  • Nice to meet you! We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligen... more
  • 15 Days Ago

  • SAS Cary, NC
  • Marketing Campaign Manager - 6-Months Contract | Hybrid, Cary, North Carolina We’re a leader in data and AI. Through our software and services, we inspire ... more
  • 6 Days Ago

  • SAS Cary, NC
  • Account Executive, Life Sciences Accounts (Medtronic and Boston Scientific) - Cary, North Carolina or Minnesota We’re a leader in data and AI. Through our ... more
  • 7 Days Ago

  • SAS Cary, NC
  • Security Officer - Onsite | Cary, North Carolina We’re a leader in data and AI. Through our software and services, we inspire customers around the world to... more
  • 8 Days Ago


Not the job you're looking for? Here are some other Senior Product Marketing Manager jobs in the Cary, NC area that may be a better fit.

  • CData Software Chapel Hill, NC
  • About CData Software, Inc. At CData, we believe data should work for people —and that starts with the team building the technology behind it. In a world wh... more
  • 1 Day Ago

  • WalkMe Raleigh, NC
  • WalkMe, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in today's complex digital lan... more
  • 2 Days Ago

AI Assistant is available now!

Feel free to start your new journey!