What are the responsibilities and job description for the Senior Manager, Public Sector Solutions Product Marketing position at SAS?
SAS is a global leader in analytics, data management, and artificial intelligence technologies. Through its industry-specific solutions, SAS empowers organizations worldwide to make data-driven and informed decisions. Recognized for its innovation and expertise, SAS equips users with insights that drive meaningful outcomes. With its iconic slogan, "THE POWER TO KNOW®," SAS is committed to transforming data into actionable intelligence.
This is a full-time, on-site role based in Cary, NC for a Senior Manager, Public Sector Solutions Product Marketing. The role involves developing and executing product marketing strategies for Public Sector solutions. Responsibilities include leading a team to create engaging product messaging, identifying market opportunities, driving go-to-market plans, supporting sales enablement, and fostering collaboration with internal teams including product management, sales, and customer success. The role also entails analyzing market trends, providing competitive insights, and ensuring alignment with organizational goals.
- Strong expertise in Product Marketing, Market Analysis, and Go-To-Market Strategy development
- Experience with Public Sector markets and knowledge of government trends and needs
- Excellent communication, presentation, and storytelling skills to deliver compelling product messaging
- Proficiency in managing cross-functional teams and fostering collaboration with stakeholders
- Analytical skills for interpreting market data and generating actionable insights
- Familiarity with AI, data analytics, and related technologies is preferred
- Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree is a plus
- Proven ability to develop and implement marketing strategies at a senior level