Senior Director, Marketing - Creative

Senior Director, Marketing – Creative - Hybrid, Cary, North Carolina

We’re a leader in data and AI. Through our software and services, we inspire customers around the world to transform data into intelligence – and questions into answers.

If you’re looking for a dynamic, fulfilling career with flexibility and a world-class employee experience, you’ll find it here. We’re recognized around the world for our inclusive, meaningful culture and innovative technologies by organizations like Fast Company, Forbes, Newsweek and more.

About The Job

The Brand Marketing & Creative team is looking for a Senior Director, Marketing - Creative, to lead and evolve our global creative vision across brand, product marketing, digital experiences, campaigns, and storytelling. This role serves as the strategic and creative leader for SAS’s in-house creative organization, ensuring our brand is expressed with clarity, confidence, and consistency across all channels and audiences. Additionally, this role will set strategic creative guideposts for all work with agencies, freelancers, and contractors.

This leader will balance big-idea creative thinking with operational excellence, partnering closely with marketing, product, communications, and executive stakeholders to deliver creative work that drives brand differentiation and business impact. The ideal candidate brings deep experience either leading creative client-side at a global B2B technology organization and/or as a Creative Director at a B2B marketing agency, with a strong portfolio of brand-building and demand-driving work.

As a Senior Director, Marketing - Creative, You Will

• Define and champion the creative vision for SAS, aligned to brand strategy, business priorities, and customer needs.
• Translate complex technology, AI, analytics, and data-driven stories into compelling, human-centered creative narratives
• Ensure brand consistency, quality, and creative excellence across all touchpoints, including digital, campaigns, product marketing, thought leadership, video, and events
• Lead concept development for major integrated campaigns and high-visibility initiatives, setting the creative bar for the organization.
• Lead, mentor, and inspire a modern, high-performing multidisciplinary in-house creative organization, including designers, writers, UX professionals, and video and corporate show producers.
• Develop an effective multi-workforce working environment that ties together in-house teams, offshore teams, contractors, freelancers, and agencies. skills, tools, and internal trust to accelerate influence and alignment.
• Champion and communicate the value and impact of creativity to executive stakeholders.
• Study and communicate the principles and practices behind creative effectiveness.
• Partner closely with marketing strategy, product marketing, communications, web, and Go-To-Market marketing teams to ensure creative work is strategically grounded and performance-driven
• Balance creative ambition with practical execution, timelines, and budgets
• Serve as a member of the senior marketing leadership team, contributing to overall marketing strategy.
• Embrace curiosity, passion, authenticity, and accountability. These are our values and influence everything we do.
  
  

Required Qualifications

• Bachelor's Degree, preferably in Business, Marketing, Design, or other related field.
• Minimum 18 years of experience in Marketing, Content, Creative, Design or related function in the technology industry, and at least 8 years of management experience.
• Proven success leading cross-functional creative teams in a fast-paced, matrixed environment.
• Deep understanding of brand, design and creative strategy, digital marketing, customer experience principles, and best practices.
• Able to show a strong portfolio that demonstrates strategic thinking and creative excellence across multiple platforms.
• Exceptional leadership, communication, and collaboration skills.
• Equivalent combination of related education, training and experience may be considered in place of the above qualifications.
  
  

Additional Competencies, Knowledge, And Skills

• Courage – Proactively confronting difficult issues; making valiant choices and taking bold action in the face of opposition or fear.
• Creating a Culture of Trust – Fostering a work environment that encourages people to act with integrity and treat each other and their ideas with respect; creating and protecting a high-trust environment by setting an example, advocating for others in the face of challenges, removing barriers to trust, and rewarding others for demonstrating behaviors that cultivate trust. Provides feedback both reinforcing and constructive regarding the behaviors of his/her managers.
• Delegation and Empowerment – Identifying and leveraging opportunities to accelerate results and build capability by assigning tasks and decision-making responsibilities to individuals or teams with clear boundaries, expectations, support, and follow-up.
• Knowledge of marketing and sales techniques, channels, business partner relationship development strategies, and/or knowledge of a specific industry, market, technology, or business initiative related to area of assignment.
• Strong written, oral, and interpersonal communication skills.
• Public speaking experience.
  
  

World-class Benefits

Highlights include...

• Comprehensive medical, prescription, dental and vision plans
• Medical plan options include:
• PPO with low annual deductible and copays
• HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center)
• Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan. There’s a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!
• An industry-leading 401k plan
• Tuition Assistance Program and programs and resources to support your development
• Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1
• Volunteer Time Off, parental leave and unlimited paid sick days
• Generous childcare benefits for all full-time employees
  

You are welcome here.

At SAS, it’s not about fitting into our culture – it’s about adding to it. We believe our people make the difference. Our inclusive workforce brings together unique talents and inspires teams to create amazing software that reflects the diversity of our users and customers.

Additional Information

To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status. SAS is an equal opportunity employer. All qualified applicants are considered for employment without regard to any characteristic protected by law. Read more: Know Your Rights .

Resumes may be considered in the order they are received. SAS employees performing certain job functions may require access to technology or software subject to export or import regulations. To comply with these regulations, SAS may obtain nationality or citizenship information from applicants for employment. SAS collects this information solely for trade law compliance purposes and does not use it to discriminate unfairly in the hiring process.

SAS only sends emails from verified “sas.com” email addresses and never asks for sensitive, personal information or money. If you have any doubts about the authenticity of any type of communication from, or on behalf of SAS, please contact Recruitingsupport@sas.com.

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