What are the responsibilities and job description for the Product Marketing Coordinator position at Sargent & Greenleaf Inc?
Description
The Product Marketing Coordinator is responsible for supporting both tactical execution and higher-level initiatives across Sargent and Greenleaf. The ideal candidate is detail-oriented, organized, and comfortable working across a wide range of marketing activities—from social posts and trade show coordination to supporting product launches, brand alignment, and technical literature updates.
Key Responsibilities:
Tactical Marketing & Sales Support
Create, schedule, and execute social media posts and email marketing campaigns, including copywriting and basic creative coordination.
Support the global sales organization with marketing materials, trade show preparation, and general sales enablement needs.
Assist with trade show management, including:
- Distributor booth design review and approvals
- Coordination of graphics, images, and trade-show-specific messaging
- Trade-show-related email and social campaigns
Manage and support website content accuracy and updates, working with our web provider while ensuring content is current, consistent, and aligned with brand standards.
Product & Brand Marketing Support
- Assist with the execution of new product launches and ongoing product marketing initiatives.
- Coordinate timelines, materials, and internal communications
- Support manual and asset creation in partnership with Product Management
- Help monitor and align departments and materials to established brand standards, ensuring consistency across channels and regions.
- Support the development, execution, and tracking of the annual marketing plan for 2026 and beyond.
- Assist with the review and updating of technical literature, including:
- Product manuals
- Sales sheets and technical documents
- Revision level tracking and document control in coordination with Product Management
Requirements
- Strong Communication and Interpersonal skills
- Ability to work collaboratively in a team environment
- 5 years of experience in marketing coordination, product marketing support, or similar roles
- Strong written communication skills with experience creating marketing copy
- Experience supporting trade shows, sales materials, or distributor marketing
- High attention to detail and strong organizational skills
- Ability to manage multiple projects simultaneously and work cross-functionally
· Detail-oriented with strong organizational skills and time management skills
· Proficient with Microsoft Office Suite