Brand Coordinator

Saratoga Eagle Sales & Service, Inc. located in Saratoga Springs, NY is a family owned, full-service beverage distributor servicing 21 counties in New York State. Saratoga Eagle has grown to employ upwards of 250 stakeholders.

Our passion is selling beverages, delivering fun, and quenching thirst for every occasion!

Our purpose is to support our families, make friends, and serve our community!

Here at Saratoga Eagle, we take a lot of pride in the benefits that we offer. These benefits include, but are not limited to:

• 401(k) with company match

• Paid time off

• Employee discount

• Medical, dental, & vision insurance

• Health Savings Account

• Flexible Spending Account

• Paid life insurance

• Paid Short Term and Long Term Disability insurance

• Paid training

• Profit sharing

• Referral program

• Onsite Gym

• Mileage reimbursement (for applicable positions)

We are looking for a Brand Coordinator to join our Sales team! This position could work out of the Saratoga or Buffalo offices. 

The Brand Coordinator supports the Brand Management Team in executing brand strategies, managing supplier relationships, creating marketing content, and ensuring flawless communication between internal teams and external partners. This role helps drive sales growth by maintaining brand standards, supporting promotional activity, and ensuring accurate product information across sales, operations, and marketing functions.

The ideal candidate excels at organizing and standardizing marketing and executional processes, building strong partnerships, and measuring the impact of marketing efforts. With a focus on elevating brand visibility and driving sales growth, this role is integral to delivering exceptional results across the company footprint.

Essential Functions: (Must be able to be performed with or without reasonable accommodation)

Brand & Supplier Support

• Assist the Brand Manager in managing day to day supplier communication, ensuring timely responses and delivering required reporting, pricing, and market updates.
• Help prepare presentations, brand recaps, and performance reports for suppliers.
• Leading the creation of power point presentations for internal and external meetings.
• Act as a supplemental point of contact for priority suppliers, at the direction of the Brand Development Manager. 
• Keeps detailed tracking of all paid sponsorships including contracts, terms, dates and funding sources.
• Assist with new product introductions (NPIs), including launch planning, and internal communication.

Sales Team Support

• Ongoing maintenance of the monthly sales dashboards. 
• Assist in planning and executing sales meetings, including preparing agendas, handouts, and product samples.
• Assist in creating program and initiative recaps. 

Marketing 

• Assist with social media content coordination, local marketing initiatives, and brand activation tracking.
• Manages the creation and distribution of the customer facing monthly newsletters.
• Maintains relevant brand priorities on the retailer portal/BEES.
• Act as Liaison for Third-Party Marketing: Serve as the primary point of contact for external marketing agencies and partners, ensuring alignment with company goals and seamless collaboration.
• Participate in corporate initiatives including company branding, charitable giving, logo creation, etc.

• Educations and/or Experience:  Bachelor’s degree preferred and 2-3 years of relevant brand coordination, sales support, or beverage industry experience.
• Language Skills:  Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, suppliers, and other employees of the organization.
• Computer Skills:  Excellent PC/Laptop skills required. To perform this job successfully, an individual should have knowledge of database software; order processing systems; spreadsheet software and Work Processing software. Proficient in Excel and PowerPoint presentation skills. Graphic design familiarity (e.g., Canva, Adobe) helpful but not required.
• Ability to build relationships across sales teams, suppliers, and internal departments.
• Excellent communication and interpersonal skills. The ability to work in a fast-paced environment where there is a lot of change. The ability to prioritize.
• Additional tasks would include working flexible hours to attend and facilitate events where required to include sampling and event management.
• Some local travel for events or account visits.

Physical Requirements: While performing the duties of this job, the employee is frequently required to sit AND stand; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level will vary based on the task.

We are an Equal Opportunity Employer! 

Salary : $24 - $27