What are the responsibilities and job description for the Marketing Specialist position at Sapelo Equipment Co.?
Role Description This is a full-time, on-site Marketing Specialist role based in Brunswick, GA. The Marketing Specialist will plan and execute marketing initiatives to increase brand awareness and support sales, including developing marketing campaigns, coordinating promotions, and managing digital and traditional marketing channels. Daily responsibilities include conducting market research, analyzing customer data and competitive activity, preparing marketing materials, and collaborating with sales and customer service teams to align messaging and outreach. The role also involves tracking campaign performance, maintaining marketing reports, and supporting events or product demonstrations as needed. The Marketing Specialist will work closely with internal stakeholders to ensure consistent branding and effective communication across all touchpoints.
Qualifications:
- Candidates should possess strong Communication skills to create clear messaging and collaborate effectively with internal teams and customers.
- Candidates should possess Market Research and Marketing Strategy skills to analyze trends, identify opportunities, and develop targeted campaigns.
- Candidates should possess general Marketing skills, including familiarity with digital and traditional channels, content creation, and campaign coordination.
- Proficiency with basic office and marketing tools (e.g., spreadsheets, presentation software, social media platforms) is beneficial.
- Candidates should have an in depth knowledge on how to stay up to date with and create social media and website trends.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects on-site are preferred.
- Previous experience in marketing, sales support, or a related field, ideally in an equipment or industrial services environment, is an advantage.
- An associate or bachelor’s degree in Marketing, Business, Communications, or a related discipline, or equivalent practical experience, is beneficial.