What are the responsibilities and job description for the Global Co-Leader of Public Relations position at SAP?
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.
About the Role
The Global Co-Leader of Public Relations leads and mentors an international team dedicated to proactive corporate, financial, and product storytelling while managing reputation, issues, and crisis communications with top-tier global media and influencers. This role:
Is vital to SAP as they shape and manage SAP’s reputation through effective media engagement and handling crisis situations. They drive market perception and support strategic business goals by effectively managing crisis situations and media engagement as well as leading impactful PR campaigns highlighting SAP’s advancements in business AI, data management or sovereign cloud solutions.
Is responsible for achieving strong increases in SAP’s presence and sentiment in global Tier 1 earned media and enhancing the global reach and impact of messaging through scalable storytelling and systematic content optimization. In close collaboration with the German co-leader, the candidate will transform the corporate PR team into a high-performing, cohesive unit with a focus on Tier 1 media objectives and ensure alignment with regional, , internal, marketing/social media, government affairs, and analyst relations functions. This role involves tracking performance metrics such as media reach and sentiment, using this data to evaluate the effectiveness of their strategies and make necessary adjustments.
Is empowered to operate with a high level of autonomy and accountability, making strategic and operational decisions related to media relations, media crises, global storytelling.
Key Responsibilities
Define and lead SAP’s U.S. public relations strategy on technology policy, with a focus on AI, sovereignty, enterprise innovation and the evolving regulatory environment
Serve as a trusted advisor to C-level on media strategy, reputation risk, and positioning, working closely with government affairs representatives.
Cultivate and deepen relationships with top-tier national and policy media, Capitol Hill correspondents, and influential think tanks
Shape and secure high-impact media coverage that advances SAP’s business priorities and policy perspectives
Oversee the development of assets including op-eds, contributed content and media briefings on complex regulatory issues
Steer cross-functional collaboration with U.S.- and globally based teams in areas including Government Relations, Legal and Investor Relations, as well as marketing, product and engineering, to ensure message alignment and strategic coherence
Partner closely with other global communications functions and policy teams to ensure consistency of messaging across regions and alignment on international regulatory narratives
Act as SAP’s senior spokesperson when appropriate, and prepare executives for high-stakes media engagements
Monitor the evolving media landscape and proactively identify opportunities to position SAP as a thought leader
What You Bring
15 years of experience in public relations, strategic communications, or media, with deep expertise in technology & policy
Proven success leading communications during major regulatory moments, legislative debates, or public affairs campaigns
Executive presence and experience advising senior leaders in high-pressure, high-visibility environments
Strong network of relationships with influential journalists, editors, and in Washington, DC, Silicon Valley and beyond
Exceptional storytelling skills and the ability to translate complex topics into compelling narratives
Track record of securing message-driven coverage that shapes public discourse
Deep understanding of the U.S. and global media landscape, particularly regarding AI, enterprise technology and regulatory frameworks
Preferred Qualifications
University degree (preferably in communications or journalism)
Long-standing relevant professional experience in internal and external communication
Experience in managing, motivating and developing employees
Strong strategic and analytical skills
Excellent editorial skills in both topic development and linguistic realization
Digital expertise
Ability to move confidently in global teams, decentralized structures and involve the organizational units
Calm under pressure, very strong in crisis situations
Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.
SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.
Compensation Range Transparency: SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 292700 - 497700(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.
We are ethical and compliant
Our leadership credo: Do what’s right. Make SAP better for generations to come. We believe that great leadership extends far beyond the mere pursuit of business goals. We value and foster leadership that is driven with purpose and integrity. Our leaders are role models who uphold SAP’s values and shape SAP’s culture of integrity, by demonstrating and championing ethical and compliant behavior towards all stakeholders.
AI Usage in the Recruitment Process
Requisition ID: 438209 | Work Area: Communication | Expected Travel: 0 - 10% | Career Status: Executive | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
