What are the responsibilities and job description for the Vx-Brand Manager-Beijing position at sanofi?
JOB PURPOSE: • Support the development of brand strategy 支持品牌策略的制定 • Plan and implement marketing campaigns in target group to increase market share and meet the growth ambition 在目标群体中计划和实施营销活动，以提高市场份额并满足增长目标 KEY ACCOUNTABILITIES: 1. Participate in brand strategy and action plan development 参与品牌战略和行动计划的制定 2. Understand and implement both strategic and tactical plan to realize market opportunities 了解并实施战略和战术计划，以实现市场机会 3. Take lead in the innovative Marketing programs development and drive execution excellence 领导创新营销方案的制定，推动卓越执行 4. Manage budget within agreed limits 在既定的范围内管理预算 5. Analyze and interpret existing and potential market conditions and make recommendations to management 分析和解释现有和潜在的市场条件，并向管理层提出建议 6. Maintain good engagement with KOLs 与KOL保持良好沟通 7. Develop Speaker management system and maintain operation excellence on speaker management 制定讲者管理制度，保持演讲者管理的卓越运作 8. Work closely with cross functional teams to ensure the success of cross functional initiatives including market research, education programs, sales training etc. 与跨职能团队密切合作，确保跨职能方案的成功，包括市场研究、教育计划、销售培训等 9. Collaborate with local marketing and sales colleagues and make sure that sales force Reps get correct, sufficient and updated knowledge about the product and external environment 与区域市场和销售同事合作，确保销售人员了解正确、充分和更新的有关产品和外部环境的知识 10. Stay up-to-date with current technologies and trends in Marketing programs, design tools and applications 了解前沿的市场营销计划、设计工具和应用的最新技术和趋势 11. Maintain product competitors and health care environment knowledge 维护竞品和医疗行业相关知识 12. Provide support to department projects and take initiative in creative ideas of execution excellence 为部门项目提供支持，并主动提出卓越执行的创意 JOB-HOLDER ENTRY REQUIREMENTS: Education: • Bachelor Degree in Public Health, Medicine, Marketing or related field 公共卫生、临床医学或市场营销等相关专业学士学位 Experience & knowledge: • At least 3-5 years working experience in product management 至少3-5年产品管理经验 • Familiar with existing medical and biological products regulations and policies，knowledge of online marketing channels 熟悉目前的医药产品及生物制品相关法规、政策；熟识线上营销渠道知识 • Solid working knowledge of market research, product sales and promotion activities 具备切实的市场调研、产品销售及推广活动等方面的工作知识 Core competencies: • Excellent communication skills and interpersonal skills, 具备优秀的沟通技巧及人际交往技巧 • Experience in project management and event planning/execution is desired 项目管理和活动策划/执行方面的经验 • Able to analyze data, to evaluate promotional/tactical activities and to prepare marketing plans 能够进行数据分析，评估推广/策略活动及准备销售计划 • Fluent in both English and Mandarin 中英文流利 Pursue progress, discover extraordinary Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people. At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity. Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com! We are an R&D driven, AI-powered biopharma company committed to improving people’s lives and creating compelling growth. Our team is guided by one purpose: we chase the miracles of science to improve people’s lives. We want to build a healthier, more resilient world, and turn the impossible into the possible by discovering, developing, and delivering medicines and vaccines for millions of people around the world. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi Start a career that makes a difference. Reinvention is in our DNA. It’s what drove our evolution from a small French enterprise to one of the world’s leading biopharma companies. Whether it’s using AI to shorten drug-discovery times or building trust in healthcare, you could be helping our teams make life better for patients, partners, and communities. This is where you grow your career. We open the door for you to explore new opportunities, push your limits, and connect with people who are driven by a shared purpose: we chase the miracles of science to improve people’s lives.