Lead Copywriter

**Careers With Purpose** **Sanford Health is one of the largest and fastest-growing not-for-profit health systems in the United States. We're proud to offer many development and advancement opportunities to our nearly 50,000 members of the Sanford Family who are dedicated to the work of health and healing across our broad footprint.** **Facility:** GSS National Campus **Location:** Sioux Falls, SD **Address:** 4800 W 57th St, Sioux Falls, SD 57108, USA **Shift:** Day **Job Schedule:** Full time **Weekly Hours:** 40.00 **Salary Range:** $24.00 - $38.50 **Department Details** This role is primarily dedicated to the Health Plan insurance service lines and is responsible for leading the copy strategy for a variety of health plan products and campaigns. The ideal candidate works cooperatively with a wide variety of people, demonstrates an ability to adapt to continuous change in work demands and shifts focus smoothly and quickly among activities. **Job Summary** Works closely with marketing leadership to lead the development and execution of high-level enterprise concepts and strategies. Oversees daily tasks of copywriters, providing conceptual, brand and technical guidance. Influences and preserves the Sanford voice and brand. Uses business and brand insights, as well as analysis of a variety of complex health care business lines and services, to develop strategic solutions for traditional and digital channels. Drives enterprise-level creative strategy with deep expertise in conceptual development and cross-disciplinary communication. Leads high-impact campaigns across varied specialties and audiences, tailoring content to complex market needs while upholding brand integrity and advancing business goals. Oversees writing and editing for diverse audiences, ensuring quality and consistency across all deliverables. Leverages campaign performance data to inform strategic writing. Identifies new approaches, and coaches others to elevate their work. Takes initiative on challenging projects, guides teams through change, and models leadership through decisive action. Maintains momentum amid shifting priorities, monitors compliance with documentation standards, and builds strong relationships across departments. Highly experienced in commercial writing, advanced proficiency in Microsoft Word and expert in AP style. **Qualifications** Bachelors in journalism, mass communication, English, writing/rhetoric, creative writing, or related field is required. Minimum of five years of writing experience is required. Experience in a healthcare field is preferred. When applicable, the employee must have a current valid Category II driver’s license and meets all medial guidelines for Sanford Health Category II drivers. **Benefits** Sanford offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit https://sanfordcareers.com/benefits . Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to talent@sanfordhealth.org . Sanford has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment. **Req Number:** R-0249437 **Job Function:** Marketing and Communications **Featured:** No

Salary : $24 - $39