What are the responsibilities and job description for the Head of Content and Channels position at Sandvik Coromant?
Want to lead how we connect with customers and employees through content and marketing channels?
This is your opportunity to take charge of a strategic role that shapes our voice, drives customer and employee engagement, and ensures our content delivers real business impact.
Be part of something bigger – join us on an exciting journey of transformation
At Sandvik Coromant, we don’t just lead the manufacturing industry – we’re reshaping it. As a global leader in advanced manufacturing, we're on a journey to transform how we work and how we create value.
Our industry is changing faster than ever, and we’re committed to delivering smart, end-to-end solutions, products and services to our customers. And we’re doing it with passionate change makers – people who challenge the status quo.
This is your opportunity to be part of a team built on high-trust, empowerment, collaboration, bold ideas, and shared purpose. Together, we’re shaping the future of manufacturing – with our customers at the heart of everything we do.
Your mission
You lead the development and execution of our global content and marketing channel strategy—ensuring it’s aligned with business goals, brand positioning, and the needs of both customers and employees. From ideation to distribution, you oversee the full content lifecycle across owned, earned, and paid channels.
Here’s what you focus on:
The location is flexible between our Sandvik Coromant offices. You report to the Vice President of Marketing and Communication.
Your profile
We’re looking for someone with proven experience in leading content and marketing channel strategy at a managerial or executive level. A strong track record in guiding creative teams, driving digital marketing initiatives, and applying performance analytics to strategic decisions sets you apart. Translating business goals into actionable content plans is second nature, and working across functions in a matrix organization naturally feels familiar to you. As we continue to embrace AI and emerging technologies, and expect significant transformation in this area ahead, we see experience in applying these within marketing and content strategy as a strong advantage.
You pair strategic thinking with a sharp creative pulse, allowing you to balance storytelling with data. Collaboration comes easily, and clarity in communication helps you build trust and alignment across teams. Curiosity fuels your approach, inclusion shapes your leadership, and you're passionate about creating content that connects and performs.
Our culture
Innovation is in our DNA and we’re proud to shape the future of manufacturing in close collaboration with our customers and partners. We believe in an inclusive, equal and open-minded culture, and we nurture our diversities to form a solid foundation for achieving great results. Add fair and rewarding benefits, as well as many different career opportunities in an inspiring global environment.
Contact information
Union contacts (Sweden):
Hiring Manager: Jenny Fernqvist
To learn more about our recruitment process, please visit our career site or contact HR Services at hrservices.sweden@sandvik.com
How To Apply
Send your application no later than October 5, 2025. Click apply and include your resume and cover letter in English. Please note that we don’t accept applications by e-mail. Job ID: R0083680.
As we aim for a fair recruitment process, we utilize assessment tools to safeguard objectivity. When you apply for this job, you will therefore receive an invitation via email to a personality and logic ability test. Feedback comes immediately after the test has been completed and the selection process begins after the application deadline.
This is your opportunity to take charge of a strategic role that shapes our voice, drives customer and employee engagement, and ensures our content delivers real business impact.
Be part of something bigger – join us on an exciting journey of transformation
At Sandvik Coromant, we don’t just lead the manufacturing industry – we’re reshaping it. As a global leader in advanced manufacturing, we're on a journey to transform how we work and how we create value.
Our industry is changing faster than ever, and we’re committed to delivering smart, end-to-end solutions, products and services to our customers. And we’re doing it with passionate change makers – people who challenge the status quo.
This is your opportunity to be part of a team built on high-trust, empowerment, collaboration, bold ideas, and shared purpose. Together, we’re shaping the future of manufacturing – with our customers at the heart of everything we do.
Your mission
You lead the development and execution of our global content and marketing channel strategy—ensuring it’s aligned with business goals, brand positioning, and the needs of both customers and employees. From ideation to distribution, you oversee the full content lifecycle across owned, earned, and paid channels.
Here’s what you focus on:
- Building a differentiated content strategy that supports the customer journey and go-to-market initiatives.
- Developing a media and marketing channel strategy that reflects evolving customer behaviors and digital trends.
- Leading a creative team to deliver high-quality, brand-aligned content across platforms.
- Leading the editorial corporate communications plan across departments, where we work with a 360 approach to content creation and distribution.
- Orchestrating channels to influence decisions and drive engagement across the funnel.
- Using data and analytics to measure performance and optimize content effectiveness.
- Constantly developing methods and use of AI and new technology to drive speed, efficiency and ensure your team innovate the industry also when it comes to ways of working.
The location is flexible between our Sandvik Coromant offices. You report to the Vice President of Marketing and Communication.
Your profile
We’re looking for someone with proven experience in leading content and marketing channel strategy at a managerial or executive level. A strong track record in guiding creative teams, driving digital marketing initiatives, and applying performance analytics to strategic decisions sets you apart. Translating business goals into actionable content plans is second nature, and working across functions in a matrix organization naturally feels familiar to you. As we continue to embrace AI and emerging technologies, and expect significant transformation in this area ahead, we see experience in applying these within marketing and content strategy as a strong advantage.
You pair strategic thinking with a sharp creative pulse, allowing you to balance storytelling with data. Collaboration comes easily, and clarity in communication helps you build trust and alignment across teams. Curiosity fuels your approach, inclusion shapes your leadership, and you're passionate about creating content that connects and performs.
Our culture
Innovation is in our DNA and we’re proud to shape the future of manufacturing in close collaboration with our customers and partners. We believe in an inclusive, equal and open-minded culture, and we nurture our diversities to form a solid foundation for achieving great results. Add fair and rewarding benefits, as well as many different career opportunities in an inspiring global environment.
Contact information
Union contacts (Sweden):
- Thomas Lilja, Unionen, 46 (0)70-261 04 82
- Tord Engström, Akademikerföreningen, 46 (0)76 106 62 87
- Peter Olsson-Andrée, Ledarna, 46 (0)70-222 48 55
Hiring Manager: Jenny Fernqvist
To learn more about our recruitment process, please visit our career site or contact HR Services at hrservices.sweden@sandvik.com
How To Apply
Send your application no later than October 5, 2025. Click apply and include your resume and cover letter in English. Please note that we don’t accept applications by e-mail. Job ID: R0083680.
As we aim for a fair recruitment process, we utilize assessment tools to safeguard objectivity. When you apply for this job, you will therefore receive an invitation via email to a personality and logic ability test. Feedback comes immediately after the test has been completed and the selection process begins after the application deadline.
