Vice President of Sales

Vice President of Sales
Sandridge Crafted Foods | Medina, OH | Full-Time, Exempt

Now Hiring

Sandridge Crafted Foods is a family-owned food manufacturer looking for a Vice President of Sales to lead our sales strategy and grow our customer relationships. You’ll guide the sales organization, partner closely with operations and supply chain, and help us grow responsibly while staying true to the integrity and long-term partnerships that define who we are.

What You’ll Do

• Develop and execute short- and long-term sales strategies across retail, foodservice, private label, and distribution
• Drive revenue growth through new business development, customer retention, and expansion of existing accounts
• Lead and develop the sales team, including regional sales leaders, key account managers, and sales operations
• Set sales targets, KPIs, and performance metrics, and track progress against company goals
• Build and maintain strong relationships with major customers, distributors, brokers, and strategic partners
• Work closely with operations, production, and supply chain to align sales demand with manufacturing capacity
• Partner with marketing and product development on go-to-market strategies, product launches, and promotions
• Lead pricing strategy, contract negotiations, and margin management
• Monitor commodity trends, pricing pressures, and competitive activity in the food industry
• Ensure compliance with food industry regulations and customer requirements, including food safety, labeling, and traceability
• Use CRM and forecasting tools to improve pipeline visibility and demand planning
• Recruit, develop, and retain high-performing sales talent in a collaborative, accountability-driven culture
• Represent the company at industry events, trade shows, and customer meetings
  
  

What You Need

• Bachelor’s degree in Business, Marketing, Food Science, or a related field
• 10 years of progressive sales leadership experience, with at least 5 years in food manufacturing, CPG, or a related industry
• Proven success managing large customer accounts such as retail chains, distributors, or foodservice operators
• Demonstrated track record of revenue growth and managing complex sales cycles
• Strong understanding of supply chain coordination, pricing strategies, and margin management
• Experience building and leading high-performing sales teams
• Excellent communication, negotiation, and relationship management skills
  
  

Bonus Points

• MBA or advanced degree
• Experience in a family-owned or privately held company
• Experience with private label, co-manufacturing, or ingredient sales
• Familiarity with food safety standards such as FDA, USDA, GFSI, and SQF
• Experience with ERP and CRM systems in a manufacturing environment
  
  

Travel Requirements
☐ Overnight travel: not required
☑ Overnight travel: sporadic, required
☑ Overnight travel: 20% or greater, required
☑ Overnight travel: valid passport required for international travel

Why You’ll Love Working Here

• Health, vision, dental, and life insurance
• 401(k) with employer contribution, plus HSA with employer contribution
• Annual bonus potential
• Costco membership reimbursement
• Employee product giveaways and bulk discounts
• Appreciation lunches, holiday meals and gifts, and an annual company picnic
• Wellbeing resources
• Tickets at Work discounts
• A family-owned company culture built on integrity and long-term partnerships