Manager, Brand Communications

Salary Range: $90,000 to $115,000 annually

About Samyang America

Samyang America is the #1 Gen Z brand, shaping food culture with bold flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we create moments that spark excitement. If you thrive in brand marketing, social media, and trend-driven brand building, this is your opportunity to make a lasting impact.

Position Summary:

The Manager, Brand Communications will lead multi-channel digital marketing efforts, manage agency partnerships, and execute performance-driven strategies to elevate brand awareness and engagement.

As part of a global team, you’ll regularly collaborate across time zones - including HQ in Seoul and partners on the East and West Coasts - so flexibility in working hours is key. This role may also involve occasional travel for brand activations, events, and cross-functional meetings.

Bilingual in English and Korean is not required, but it’s a big plus for this role.

Responsibilities:

Brand Activations & Events

• Lead the development and execution of high-impact brand activations, cultural partnerships, and pop-up experiences that resonate with Gen Z and multicultural audiences.

• Oversee end-to-end event strategy, including vendor negotiation, budget allocation, and cross-functional alignment.

• Maximize brand equity by amplifying events through integrated paid/owned/earned media; present post-event analyses with clear business implications.

Digital Marketing & Paid Media

• Own the strategy and execution of full-funnel media campaigns across digital, social, retail, and experiential channels to drive awareness, conversion, and loyalty.

• Guide and align agencies and HQ (Seoul) to ensure synergy between global and U.S. media strategies.

• Shape retail media investments (Walmart Connect, Amazon Ads, TikTok Sop, Instacart) in partnership with the eCommerce team to optimize omnichannel performance.

• Oversee media activations for high-profile cultural events (Coachella, ComplexCon, etc.) and manage strategic brand collaborations.

• Ensure brand voice consistency across all creative assets and partner platforms.

• Translate insights into actionable strategies to refine targeting, maximize ROI, and scale successful campaigns.

PR & Media Outreach

• Drive media relations, influencer partnerships, and thought-leadership initiatives to strengthen brand authority.

• Secure high value earned placements that extend paid campaigns and deliver measurable impact.

• Evaluate and optimize PR performance with a focus on long-term brand visibility and reputation.

Qualifications:

• Minimum 13 years in brand marketing, digital media, or integrated campaign management, with proven success driving measurable business impact preferred

• Minimum 3–5 years leading teams and managing cross-functional projects. Extensive hands-on experience planning, executing, and optimizing digital paid advertising campaigns across social, search, and retail platforms preferred

• Bachelor’s degree in Marketing, Communications, or related field (Master’s preferred)

• Proficiency in retail media platforms (Amazon Ads, Walmart Connect, Instacart), digital ad platforms (Meta Ads, Google Ads, TikTok Ads Manager), analytics tools (Google Analytics, social listening platforms), and project management software

• Experience in CPG, food & beverage, or lifestyle brands; strong understanding of Gen Z and multicultural consumer segments; track record in high-profile cultural activations (e.g., Coachella, ComplexCon)

Who You Are:

You’re a strategic and detail-oriented marketer who thrives in fast-paced, high-growth environments. You bring both creative thinking and sharp execution to every campaign, and you’re passionate about building brands that connect deeply with culture and community.

• A strategic part(team) leader with a proven track record in building and scaling consumer brands in fast-paced, high-growth environments.

• skilled in big-picture brand strategy while maintaining strong command of executional details.

• An influential communicator and presenter, able to inspire internal teams and persuade external stakeholders.

• Recognized for executive-level relationship building, with deep experience navigating agencies, media, and cross-functional teams globally.

• Bring vision, accountability, and business impact, balancing creative innovation with data-driven decision-making.

• Adept at leading teams, mentoring junior marketers, and elevating overall marketing capability.

• Thrive on complex problem-solving, ambiguity, and high-stakes decision-making.