What are the responsibilities and job description for the Campaign Activation Analyst position at Samba TV?
Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.
Step into the world of programmatic advertising and learn how data-driven campaigns come to life. As a Campaign Activation Analyst, you'll support the end-to-end activation of Samba audience segments across DSPs and digital platforms, ensuring campaigns are set up, trafficked, and optimized to deliver results. The Programmatic Activation team is the engine that connects Samba TV's data to real advertising outcomes — and this role is at the core of that execution.
Assist with the setup and trafficking of programmatic campaigns across platforms including The Trade Desk and DV360
Monitor campaign delivery, pacing, and performance — flagging anomalies and recommending optimizations
Support audience segment activation, QA processes, and platform troubleshooting
Collaborate with the Measurement and Sales teams to align campaign delivery with client KPIs
Maintain campaign documentation, reporting templates, and workflow trackers
Develop familiarity with Samba's audience data products and how they translate into targeting strategies
Bachelor's degree in Marketing, Advertising, Business, or related field (Class of 2026 preferred)
Genuine interest in programmatic media, ad tech, or digital advertising
Analytical and detail-oriented — comfortable working in spreadsheets and campaign dashboards
Strong communication skills and ability to manage multiple campaigns simultaneously
Exposure to DSPs or ad platforms a plus but not required — we'll teach you
Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.
Samba TV expects to offer a base salary between $60,000 - $80,000 per year for roles to be performed in New York or California; actual base salary offered will depend on various factors, including but not limited to, location, experience, and performance. Base salary is just one component of Samba TV’s total compensation package for employees. Other rewards may include bonuses, short-term incentives, and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.
Salary : $60,000 - $80,000