(USA) Manager, Digital Media - Paid Search

Position Summary...Sam’s Club is hiring a Senior Manager, Marketing Planning & Strategy (Paid Search Measurement Enablement) to strengthen one of our largest growth engines: paid search and paid channels performance. This role sits in Marketing, but operates at the intersection of paid media, analytics, and technical enablement—ensuring our campaigns are executed flawlessly, measured accurately, and continuously optimized to unlock growth.

You’ll be a key driver for (1) Paid Search performance and operations and (2) partner-led growth initiatives with Google, Meta, and Microsoft, acting as the connective tissue between Marketing, Analytics/DBI, Agency partners, and Product/Engineering—translating technical constraints into practical action that improves outcomes.

What you'll do...Within your first year, you’ll be expected to deliver outcomes like these:

• Own paid search planning & operational excellence (primary focus) Lead the operating cadence for SEM (planning, trafficking, campaign setup QA/sign-off, launch readiness, and optimization routines) in partnership with the agency—ensuring delivery, pacing, and performance are executed with discipline.
• Improve performance through measurement you can trust Establish reliable, comparable measurement across partners and channels by driving data fidelity, consistent definitions, and reporting clarity—so teams can confidently evaluate performance and make decisions.
• Be the “fixer” for data, reporting, and access friction Proactively identify breakdowns in data flow, documentation, permissions, or partner reporting; translate issues into actionable requirements; and drive resolution with internal teams and external partners.
• Drive optimization signal readiness and roadmap Lead the roadmap to identify, develop, and share optimization signals across paid media channels—ensuring signals are usable, scalable, and adopted by partners and internal teams.
• Enable SEM creative testing and learning loops Support SEM creative performance by completing required processes on time (e.g., DSS), participating in creative review forums, and ensuring learnings are captured and applied to future testing.
• Run clean financial and operational controls Ensure spend, delivery, and performance reporting reconcile; support PO requests with detailed projections; and maintain strong controls to maximize working media impact.
• Accelerate Joint Business Partner initiatives (without being “Product”) Partner with Product/Engineering (not as Product) to define requirements, coordinate with Google/Meta/Microsoft technical teams, and push improvement projects to completion with urgency—so new features/enhancements translate into measurable growth.
  
  

What You’ll Bring

We’re looking for a marketing leader who is technical enough to drive measurement enablement, but rooted in performance marketing / paid media operations rather than Product.

• Deep experience in paid search (SEM) operations and performance management: campaign setup governance, trafficking workflows, optimization routines, and channel measurement.
• Strong fluency in measurement, reporting, and data quality: you’ve owned definitions, reconciled discrepancies, and improved the reliability of performance reporting across teams/partners.
• Proven ability to partner with agencies and platform partners (Google/Microsoft; Meta a plus) to resolve execution measurement issues and improve outcomes.
• Experience translating technical needs into clear requirements and driving delivery through cross-functional teams—while coming from Marketing/Media/Analytics, not Product.
• Comfort operating as an SME on how media data flows across platforms and internal systems, and how to make it actionable for optimization and learning.
• Strong stakeholder management: you can align Analytics/DBI, Marketing, Agency, and Product/Eng around shared goals and timelines.
• High ownership mindset: organized, urgent, and resilient—someone who removes friction and keeps work moving.
  
  

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
  
  

For information about PTO, see https://one.walmart.com/notices.

• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  
  

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

Benefits

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $80,000.00 - $155,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.