Senior Manager, Marketing Planning And Strategy- Member Engagement

Position Summary...Sam’s Club is seeking a strategic, performance-driven marketing leader to own the marketing strategy and execution supporting member retention, engagement, and loyalty.

This role is responsible for developing and leading omni-channel marketing programs that deepen member engagement, increase adoption of high-value actions and loyalty programs, and drive measurable impact across the membership lifecycle. You will translate membership goals into targeted marketing strategies and campaigns that influence behavior at critical moments — from onboarding through renewal.

This position partners closely with Membership, Marketing Intelligence, Product, and cross-functional marketing teams to ensure alignment, performance rigor, and measurable business impact.

What you'll do...What You’ll Do

Lead Retention & Engagement Marketing Strategy

• Develop and execute omni-channel marketing strategies to improve member engagement, frequency, high-value action adoption, credit and loyalty program adoption, and renewal rates.
• Design lifecycle marketing plans that influence behavior across onboarding, mid-cycle engagement, pre-renewal, upgrade and credit consideration, and lapsed member winback.
• Activate targeted campaigns for high-risk, low-engagement, and high-opportunity segments.
• Align retention and engagement marketing plans to enterprise membership priorities. Own Lifecycle Campaign Development & Activation
• Lead development of retention and engagement campaigns across owned, paid, site, CRM, and in-club channels.
• Partner with creative, channel, and media teams to ensure cohesive messaging and strong value articulation.
• Build and manage campaign calendars aligned to renewal cycles and key business moments.
• Ensure consistent reinforcement of membership value and loyalty benefits. Performance Management & Optimization
• Define KPIs and performance benchmarks for retention, engagement, and upgrade marketing.
• Monitor renewal rates, engagement metrics, upgrade performance, and campaign lift.
• Partner with Marketing Intelligence to develop testing strategies including A/B, offer, timing, and messaging optimization.
• Deliver clear hindsight reporting, insights, and recommendations for continuous improvement.
• Manage budget and forecast performance against targets. Integrate Loyalty & Credit as Retention Levers
• Incorporate loyalty drivers such as Credit Card, Sam’s Cash, and Bonus Offers into retention and engagement marketing strategies to support renewal and upgrade growth.
• Partner with Loyalty and Credit teams to align promotional and messaging strategies.
• Ensure loyalty initiatives enhance stickiness, frequency, and long-term member value. Cross-Functional Collaboration
• Partner with Membership strategy teams to translate business objectives into actionable marketing programs.
• Work with Product and Tech to support discovery, testing, and marketing requirements for new features.
• Collaborate with internal stakeholders and external agencies to execute innovative, data-informed campaigns.
• Ensure alignment and transparency across marketing and membership teams. What You’ll Bring
• 7 years of experience in retention, CRM, lifecycle, or engagement marketing in a B2C environment.
• Proven experience leading marketing programs focused on renewal, churn reduction, engagement growth, or subscription value.
• Strong understanding of lifecycle communications and behavior-driven marketing.
• Analytical mindset with experience using data to optimize performance and inform decisions.
• Experience managing omni-channel campaigns and cross-functional partnerships.
• Strong communication and project management skills.
• Organized, agile, and results-oriented with a bias for action.
• Bachelor’s degree required; Master’s degree a plus.
• Industry experience in retail, e-commerce, subscription, financial services, travel, or hospitality preferred. At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
  
  

For information about PTO, see https://one.walmart.com/notices.

• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  
  

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

Benefits

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'

experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leading cross-functional projects, Marketing or related field, Supervisory experience

Masters: Business Administration

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.