Senior Manager, Digital Strategy – Digital Acceleration (Member’s Mark)

Position Summary...As Sr. Manager of Site Merchandising for Digital Acceleration, you will guide how Member’s Mark shows up and performs across Sam’s Club’s digital ecosystem in partnership with eCommerce. Sitting within the Private Brands team, this role is responsible for translating brand strategy into high-impact digital guidance that drives experiences that drive conversion, strengthen brand equity, and accelerate growth.

You’ll act as the connective tissue between Brand, Merchandising, Marketing, and eCommerce teams—bringing a strong point of view on what best-in-class looks like and using data to continuously optimize performance. This is a highly visible role where you’ll shape how millions of members experience Member’s Mark online.

About the team:

The Member's Mark Brand Strategy & Operations team leads the development and activation of our brand vision. Serving as the central hub for brand strategy, planning, and execution, the team aligns cross-functional partners to ensure consistent brand presence across marketing, digital, and experiential platforms. This collaborative group drives business plans, monitors brand performance, and supports communication strategies that enhance customer engagement. With a focus on strategic leadership and operational excellence, the team fosters a results-oriented environment that advances brand growth and delivers value across multiple channels.

What you'll do...Define and drive digital performance for Member’s Mark

• Within your first 90 days, evaluate the current digital experience and performance of Member’s Mark and work with eCommerce to establish a clear, data-driven POV on the highest-impact opportunities
• Own and evolve a site brand strategy that improves key metrics such as Member’s Mark eComm shoppers and improve digital penetration
  
  

Elevate and standardize the Member’s Mark digital experience

• Ensure a consistent, premium brand presence across PDPs, homepage, and key landing pages leveraging relationships to bring this to life across departments.
• Build and implement scalable standards for digital merchandising, content, and storytelling that reflect Member’s Mark brand expectations
  
  

Lead with analytics to inform priorities and decisions

• Run site analytics to identify trends, uncover opportunities, and diagnose performance gaps to share with partners to action
• Translate complex data into actionable insights and clear recommendations that influence business strategy
  
  

Drive alignment across cross-functional partners

• Partner with Marketing, eCommerce, and Merchandising teams to align digital brand priorities with broader business goals
• Lead cross-functional initiatives that enhance how Member’s Mark is featured and experienced across the site
• Serve as the single threaded leader from Member’s Mark Private Brand team to influence eCommerce teams to tie back to brand expectations
  
  

Strengthen campaign and launch execution

• Ensure product launches and campaigns are executed with strong digital visibility and consistency
• Continuously work with eCommerce to optimize site placement and experience based on performance insights and member behavior
  
  

Champion operational excellence and speed

• Manage multiple high-impact initiatives simultaneously, ensuring clear prioritization and execution
• Improve processes and ways of working to accelerate delivery and reduce friction across teams
  
  

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
  
  

For information about PTO, see https://one.walmart.com/notices.

• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  
  

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

Benefits

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $90,000.00 - $180,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Communications, Marketing, Business, or related field and 4 years’ experience in public relations, communications, or related field OR 6 years’ experience in public relations, communications, or related area.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Communications, Communications - Social Media, Marketing, Walmart, Web Media Strategy

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.